Innovation Principles

Innovation Principles

Innovation Principles Jonathan Poland

Innovation principles are guidelines that an organization adopts as a basis for innovation activities. They are typically considered foundational policy that are intended to guide innovation decisions, culture, programs and projects. Here are some general principles that have achieved widespread adoption in this core area.

Creativity Of Constraints
The principle that well designed constraints often spark creative results. Counters the common idea that creativity is boundless and unrestricted. Most examples of works that are considered creative genius were developed in a framework of constraints. For example, music is almost always based on constraints such as a harmonic framework, chord progression, conventions, style, genre or tradition.

Customer Focus
Valuable innovations fulfill customer needs and wants.

Design For Scale
Designing things to be useful to a great number of people. Design for scale also implies that innovations benefit from economies of scale, meaning that unit cost drops as more is produced.

Design For Sustainability
Aligning design with the sustainability values of the organization such as designs that are reusable, made of low-impact materials, recyclable, resource efficient and produced without harmful byproducts.

Fail Often
Fail often is a method of innovation that tests a large number of fearless ideas with the reasonable expectation that most will fail and a few will succeed. According to the fail often method, a lack of failure is a sign that a company or department is not pushing hard enough to innovative.

Fair Well
Fail well is the design of tests to fail quickly, cheaply and safety. It is used by innovation methods such as fail often to minimize the impact of innovation testing.

Feedback Loop
An iterative process of using feedback from sources such as customers to quickly improve an innovation.

Innovation Ability
The principle that innovation is an ability that is related to other abilities such as problem solving, design and divergent thinking. Innovation is widely considered a tacit ability that is difficult to detect with standardized testing.

Innovation Culture
An organization’s values, norms, habits, history, symbols and work environment impact its ability to innovate. Based on the observation that some corporate cultures are able to generate a steady stream of valuable innovations while others struggle.

Innovation From Anywhere
The principle that innovation can come from anywhere. Typically applied by creating processes that are accessible to all the employees to submit innovations for evaluation and testing. In many cases, customers, partners and the community may also be invited to submit innovations. Such processes may include incentives for successful innovation.

Measure And Improve
The principle that each innovation be measurable. A means of measurement is often a basic criteria for accepting innovations for evaluation.

Mission Statement
A mission statement for the innovation program. Innovative organizations typically have a strong sense of mission.

Open Innovation
Innovation is shared in the open in order to harden designs with peer review and feedback.

Order Of Magnitude
The goal of innovation is to take leaps forward by creating things that are an order of magnitude better than the current state of the art.

Precautionary Principle
The principle that an innovation be generally accepted as safe and sustainable before being launched to the public or released into the environment.

Reuse And Improve
Innovation reuses existing knowledge, technology and resources where possible. Discourages the common perception that innovation is always greenfield. In many cases, valuable innovations are a slight variation of an existing product, service or process.

Ship Often
Innovation is shipped as quickly as possible and updated often to rapidly improve.

Test And Learn
Innovation is tested early and often. Analysis and insight into testing results is captured as knowledge.

Vision
A vision statement for the innovation program that paints a compelling picture of the future. In many cases, a principle is established that each innovation program is to publish a vision statement.

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application of knowledge and expertise. It is characterized by…

Local Marketing Jonathan Poland

Local Marketing

Local marketing refers to any marketing strategy that targets customers in a specific, finely-grained location, such as a city or…

Value Creation Jonathan Poland

Value Creation

Value creation refers to the process of creating outputs that have a higher value than the inputs used to produce…

Team Leadership Jonathan Poland

Team Leadership

Team leadership involves guiding and representing a team, using influence rather than authority. In many cases, a team leader is…

Customer Needs Jonathan Poland

Customer Needs

Customer needs are the factors that make a product or service valuable to a customer. These needs can be functional,…

Algorithmic Pricing Jonathan Poland

Algorithmic Pricing

Algorithmic pricing involves using automation to set prices dynamically based on a variety of factors, such as customer behavior, market…

Resource Efficiency Jonathan Poland

Resource Efficiency

Resource efficiency is the process of using resources in a way that maximizes their value and minimizes waste. This can…

Work Quality Jonathan Poland

Work Quality

Work quality refers to the value or merit of the work that is being performed by an individual, team, or…

Growth Strategy Jonathan Poland

Growth Strategy

A growth strategy is a plan to increase or improve some KPI, like revenue, profit, subscribers, etc.

Learn More

Customer Needs Anlaysis Jonathan Poland

Customer Needs Anlaysis

Customer needs analysis is the process of identifying and understanding the needs and wants of customers in order to develop…

Overthinking Jonathan Poland

Overthinking

Overthinking, also known as rumination, is a thought process that involves excessive and prolonged contemplation of a problem or situation.…

Innovation Process Jonathan Poland

Innovation Process

Innovation refers to the process of making significant improvements by taking bold steps forward, rather than making incremental progress. This…

Perceived Value Jonathan Poland

Perceived Value

Perceived value is the subjective worth that a customer assigns to a product or service based on their own personal…

Remarketing Jonathan Poland

Remarketing

Remarketing is a marketing strategy that involves targeting customers who have previously interacted with a business. This is often done…

Professional Skills Jonathan Poland

Professional Skills

Professional skills are a combination of talents, abilities, knowledge, and character traits that are necessary for a person to be…

Overhead Costs Jonathan Poland

Overhead Costs

Overhead costs, also known as “indirect costs” or “indirect expenses,” are the costs that a company incurs in order to…

Strategic Goals Jonathan Poland

Strategic Goals

Strategic goals are the specific outcomes that an organization or individual hopes to achieve through their strategy. The strategic planning…

Change Management Metrics Jonathan Poland

Change Management Metrics

Change management metrics are quantitative measures used to evaluate the effectiveness of change management practices within an organization. These measures…