Market Environment

Market Environment

Market Environment Jonathan Poland

The market environment refers to all of the factors that can impact a company’s strategy, decision making, and tactics. This includes both internal and external conditions that can affect a business. The market environment can include a wide range of elements, such as economic conditions, competition, technological advancements, government regulations, and social and cultural trends. By understanding the market environment, companies can make informed decisions and develop effective business strategies. The following are some common elements of market environments.

Customers
The needs, perceptions and mood of your customers including:

  • Brand Awareness
  • Brand Image
  • Brand Recognition
  • Customer Motivation
  • Customer Needs
  • Customer Perceptions
  • Pain Points
  • Price Sensitivity

Competitors
The threats and opportunities presented by your competitors.

  • Brand
  • Business Capabilities
  • Competitive Advantage
  • Competitive Advantage
  • Customer Experience
  • Customer Satisfaction
  • Prices
  • Relational Capital
  • Reputation
  • Strategic Intent

Internal
Your internal environment that represents your strengths and weaknesses in the market. This can be extended to include the strengths and weaknesses that you incur due to partnerships.

  • Ability to Innovate
  • Brand
  • Business Capabilities
  • Competitive Advantage
  • Competitive Advantage
  • Customer Experience
  • Customer Satisfaction
  • Efficiency
  • Overhead Costs
  • Productivity
  • Relational Capital Reputation
  • Time To Market Unit Costs

Economy
Economic conditions including areas such as credit, labor, demand, supply, stability and growth. For example, a low unemployment rate that makes it difficult for small businesses to recruit employees.

  • Business Confidence
  • Business Cycle
  • Consumer Confidence
  • Credit Market Conditions
  • Deflation
  • Demand
  • Economic Growth
  • Inflation
  • Interest Rates
  • Inventory Levels
  • Recession
  • Supply
  • Unemployment

Political
The changing laws and policies of governments and other political events such as protests and strikes. For example, a government that requires businesses to shutdown to try to reduce some risk to society.

  • Government Shutdowns
  • Industry Regulation
  • Labor Law
  • Political Events
  • Political Stability
  • Protests
  • State of Emergency
  • Strikes
  • Tariffs
  • Tax Interpretations
  • Tax Policy
  • Trade Disputes

Social
Changes to society, culture and the way that people think. For example, consumers who grow aware of an environmental problem associated with a product, service or material.

  • Attitudes
  • Consumer Behavior
  • Demographics
  • Interests
  • Opinions
  • Psychographics
  • Values

Technological
Change to technology including physical technology and information technology. For example, new materials that make it possible to vastly improve your products.

  • Abandonment of Technology
  • Adoption of Technology
  • Data
  • Digital Convergence
  • Information Security
  • Infrastructure
  • Intellectual Property
  • Materials
  • Media
  • Platforms
  • Technology Economics
  • Technology Preferences
Learn More
Market Position Jonathan Poland

Market Position

The market position of a brand, product, or service refers to its place in a crowded market. It is the…

Lead Generation Jonathan Poland

Lead Generation

Lead generation is the process of identifying and attracting potential customers for a business. This is typically the first step…

Behavioral Targeting Jonathan Poland

Behavioral Targeting

Behavioral targeting is a form of online advertising that uses information about a user’s online activities to create targeted advertisements.…

What is Dumping? Jonathan Poland

What is Dumping?

Dumping refers to the act of selling a product or service in a foreign market at a lower price than…

Team Manager Jonathan Poland

Team Manager

A team manager is responsible for directing and controlling an organizational unit. This leadership role involves authority and accountability for…

Nudge Theory Jonathan Poland

Nudge Theory

Nudge theory is the idea that subtle suggestions, choices, and positive reinforcement can be more effective than commands, rules, and…

Recursive Self-improvement Jonathan Poland

Recursive Self-improvement

Recursive self-improvement refers to software that is able to write its own code and improve itself in a repeated cycle…

Communication Channels Jonathan Poland

Communication Channels

A communication channel refers to the various means of transmitting information and messages between individuals or organizations. There are many…

Feedback Loop Jonathan Poland

Feedback Loop

A feedback loop is a process in which the output of a system is used as input to adjust the…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Creative Services Jonathan Poland

Creative Services

Creative services refer to a range of services that involve the use of creativity and innovative thinking. These services often…

Sales Jonathan Poland

Sales

Sales is the process of establishing relationships with potential customers, discovering their needs and preferences, presenting solutions to their problems,…

Middlemen Jonathan Poland

Middlemen

A middleman is a person or organization that acts as an intermediary between a producer and a consumer. In a…

Phased Implementation Jonathan Poland

Phased Implementation

Phased implementation is a method of developing and introducing a business, brand, product, service, process, capability, or system by dividing…

Perfect Competition Jonathan Poland

Perfect Competition

Perfect competition is a theoretical market structure in which a large number of buyers and sellers participate and no single…

Niche vs Segment Jonathan Poland

Niche vs Segment

A niche is a specific, identifiable group of customers who have unique needs and preferences that are not shared by…

Management Efficiency Jonathan Poland

Management Efficiency

Management efficiency refers to the ability of a company or organization to effectively utilize its resources, such as capital, labor,…

Turnaround Strategies Jonathan Poland

Turnaround Strategies

A turnaround strategy is a plan to rescue an organization, department, or team that is experiencing failure or underperforming. This…

Marketing Communications Jonathan Poland

Marketing Communications

Marketing communications refers to the various forms of communication that are utilized in order to achieve marketing goals. These channels…