Performance Feedback

Performance Feedback

Performance Feedback Jonathan Poland

Performance feedback is any type of communication that evaluates an employee’s work performance and provides them with guidance on how to improve or maintain their current level of performance. This feedback can be provided formally, through a structured performance review process, or informally, through casual conversations or ongoing coaching. Performance feedback is typically provided by an employee’s manager or supervisor as part of the performance management process, and is designed to help employees understand their strengths and areas for improvement, and to provide them with the support and guidance they need to succeed in their roles. Formal performance feedback is often structured in the form of short, action-oriented statements that use past tense verbs to describe specific behaviors or actions. This type of feedback is typically more structured and focused, and is designed to help employees understand the specific ways in which they are meeting or falling short of performance expectations. The following are illustrative examples that include feedback for superior, acceptable and low performance.


Developed and executed an aggressive growth strategy to improve revenue and gross margins.


Achieved a high win rate and closed several large deals to exceed quota. Effectively negotiated prices to achieve high margins.

Sales Operations

Researched industries and organizations to develop a large number of high quality leads.

Relationship Building

Networked at industry events to build relationships with several high value leads.

Customer Service

Consistently impressed customers with her friendly demeanor and diligent work ethic.


Made a significant contribution to revenue and brand value with a campaign that markedly increased brand recognition.

Product Development

Successfully launched product but failed to meet market penetration targets despite aggressive price cuts that resulted in losses.

Executive Management

Leveraged extensive network of relationships to develop a sales partnership with a German distributor on favorable terms that is forecast to improve top line revenue by 10% in the next fiscal year.

Team Management

Set direction and controlled resources to achieve high priority team objectives. Turnover was unusually high possibly indicating a problem with recruiting or team culture.


Developed a report that captures an estimate for customer lifetime value at the account and aggregate level. Executive management received the report well and have shown a regular interest in this metric as a strategy planning tool.

Business Analysis

Performed a gap analysis for the quote-to-bill processes that failed to meet its delivery date with stakeholders expressing concerns that the deliverable doesn’t accurately reflect current business processes.

Change Management

Failed to engage stakeholders and stay on top of project issues. Left everything to the project management team who lacked the authority and relationships to clear issues.

Stakeholder Management

Demonstrates needless hostility towards stakeholders that have caused serious reputational problems for the team.

Project Management

Overcame a number of project challenges including weak support from the sponsor to deliver project. Significant budget and schedule variance was inline with expectations given the lack of support in resolving issues.

Information Technology Management

Delivered important change and sustained a high level of service quality. Recognized as a key contributor to the operations of the firm.

Information Technology Operations

Demonstrated low commitment to diligent and timely resolution of incidents. Gamed the system by updating incident tickets with superficial updates and closing them when incidents were unresolved.

Information Security

Significantly improved time-to-patch and introduced a more proactive process of identifying, assessing and implementing security patches.

Software Development

Consistently delivered code to requirements and time commitments. Demonstrated leadership by setting technical direction, stepping in to troubleshoot problems and coaching team members.

Software Design

Architected and designed complex projects in a timely manner. Designs proved to be resilient and efficient.


Took initiative to cleanse customer database of inaccurate records. This was well received by sales and had broad business benefits in areas such as billing and operations.

Software Testing

Worked well with development teams and business units to develop high quality functional and non-functional test cases.

Quality Assurance

Determined and fixed the root cause of the page load issue on the website. This consumed a total of three weeks with stakeholders dissatisfied with the pace of this process. Communication was also lacking as stakeholders were initially promised a fix in a week or less.


Produced visually appealing and highly functional designs that consistently impressed clients.


Evaluated over 50 supply partners to produce a report card for each supplier. There was significant push back from suppliers who claimed evaluations were inaccurate. However, the quality of the reports was confirmed by business units. The process of communicating report cards to suppliers was poorly managed.


Orchestrated the employee benefits change to expectations.


Prepared accurate accounts of financial transactions and financial statements in a timely manner.

Internal Controls

Demonstrated ethical strength by resisting pressure from executive management to grant system access to visitors when this clearly would have violated policy and reasonable security practices.


Developed several reports with metrics that weren’t well understood by senior management after several explanations. Metrics were not business driven such that they didn’t address the needs of the target audience. Failed to work with senior management to understand their data needs before pushing reports at them.

Human Resources

Conducted a series of employee all-hands meetings that improved internal communication. Executive management and employee feedback was mixed but this was an important start to our internal branding initiative. The next step is to use this feedback to improve the all-hands meetings.


Overcame a difficult and competitive recruiting environment to hire two talented software engineers. This fell short of the six resources required but this was primarily due to the current environment.


Work throughput was lower than team average as delivery dates were often missed despite a relatively low workload.


Increased the throughput of production lines by identifying and implementing a process improvement.


Automated cumbersome operations tasks for the billing team with scripts that were often implemented in hours that saved hundreds of hours of work per year.

Cost Reduction

Successfully transitioned 90 servers to a linux operating system to reduce annual license costs.

Time Management

Used time effectively with prioritization of work, efficient meeting management and focused work habits.


Failed to establish priorities. Worked in a reactive fashion whereby things were begun just before a deadline or when someone complained.


Demonstrated excellent scheduling skills such that meetings and work efforts were run according to an efficient and well communicated schedule.


Successfully delivered complex work products by efficiently planning resources and time.


Lead sales team and coached junior members of the team to improve their relationship building, negotiation and closing skills. Feedback on the results of this coaching have been overwhelmingly positive.


Picks unnecessary and distracting political fights and seldom supports the ideas, decisions and work of others.


Stepped in to lead work efforts, decision making and problem solving as required. Demonstrates talent in getting the team moving in the same direction.

Public Speaking

Delivered several product demonstrations to audiences large and small in an entertaining and engaging way that represented our products well.

Decision Making

Failed to make decisions in a timely manner that could have moved projects forward. This resulted in wasted resources and low team morale.

Problem Solving

Demonstrated high commitment and troubleshooting skill in resolving a revenue impacting outage in a timely manner.


Demonstrates in-depth knowledge of both technology and business and is able to apply this to advise peers and business units. Has gained much respect on the team as a source of knowledge.


Unable to follow the continuous delivery process established by the team and shows little initiative in getting up to speed.

Personal Development

Contributed creative ideas in meetings and was supportive of others ideas. This represents a marked improvement in engagement and overall visibility in the team.


Clearly communicated project issues and solutions to stakeholders. Feedback from stakeholders was positive indicating project communications were effective.

Visual Communication

Reports and presentation visuals tend to be busy and lack any clearly framed message. Consider training in this area as your ideas are good and deserve to be communicated effectively.


Successfully negotiated with business units to prioritize high value work items.


Successfully pitched strategy to executive management. Built support and obtained budget for program roadmap.


Lead by example to create a positive team culture. Created a sense of urgency for change that improved team productivity.

Personal Resilience

Remains calm and composed in the face of stressful situations. Serves as a positive example for the rest of the team.


Discussed personal problems in front of customers and generally failed to maintain a professional attitude.


Delivered market research of poor quality with an inability to identify the sources of claims and data. This was noticed by the product development team and damaged our reputation.


Demonstrated leadership in adopting and conforming to standards and best practices including the introduction of security coding practices that have improved the resilience of systems.

Research & Development

Developed a novel composite material that has significant commercial potential.

Learn More
What is a Persona? Jonathan Poland

What is a Persona?

Personas are fictional characters that businesses use to represent and model the characteristics, goals, needs, behaviors, and emotions of their…

Corporate Reputation Jonathan Poland

Corporate Reputation

Corporate reputation refers to the collective perceptions or attitudes that various stakeholders, such as communities, customers, employees, partners, and regulators,…

Customer Convenience Jonathan Poland

Customer Convenience

Customer convenience refers to any aspect of the customer experience that makes it easier and more efficient for them. This…

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term physical resources that are used in a business to produce goods or services. They are also…

Turnaround Strategies Jonathan Poland

Turnaround Strategies

A turnaround strategy is a plan to rescue an organization, department, or team that is experiencing failure or underperforming. This…

Post Sales Jonathan Poland

Post Sales

After a sale is made, post-sales processes kick in to fulfill the customer’s expectations and strengthen the relationship. This can…

Figure of Merit Jonathan Poland

Figure of Merit

A figure of merit (FOM) is a value used to evaluate the performance of a system or device. It is…

Interest Rate Risk Jonathan Poland

Interest Rate Risk

Interest rate risk is the risk that changes in interest rates will negatively impact the value of an investment or…

Content Database

Types of Fail Safe Jonathan Poland

Types of Fail Safe

A fail-safe is a mechanism or system that is designed to prevent harm or damage in the event of a…

Cost Advantage Jonathan Poland

Cost Advantage

A cost advantage refers to the ability of a company to produce a product or offer a service at a…

Target Audience Jonathan Poland

Target Audience

A target audience refers to the specific group of individuals or consumers that a business or organization is trying to…

CEMEX Jonathan Poland


Cemex S.A.B. de C.V. (CX), founded in 1906 and headquartered in Monterrey, Mexico, is a leading global building materials company…

What is Demand? Jonathan Poland

What is Demand?

Demand refers to the quantity of a particular good, asset, or other value that market participants are willing and able…

BHP Group Jonathan Poland

BHP Group

BHP Group Limited (BHP), formerly known as BHP Billiton, is an Anglo-Australian multinational mining, metals, and petroleum company. It is…

Customary Pricing Jonathan Poland

Customary Pricing

Customary pricing refers to the pricing practices that are considered typical or normal in a particular industry or market. This…

Qualitative Data Jonathan Poland

Qualitative Data

Qualitative data refers to information that is expressed in a language such as English and cannot be easily quantified or…

What is the Iterative Process? Jonathan Poland

What is the Iterative Process?

An iterative process is a method of working through a problem or project by repeating a series of steps, each…