Lead qualification is the process of identifying the most promising sales leads and focusing sales efforts on those leads that are most likely to result in a successful sale. This helps businesses to optimize their sales resources and improve their chances of making a sale by focusing on the leads that have the highest potential for conversion. By qualifying leads, businesses can improve their sales processes and increase their overall sales success.

Finances
A review of the financial state of the lead. For example, a company that is heavily in debt and known to delay payments to suppliers may be disqualified.

Budget
The likelihood that the customer has a budget for a deal.

Authority
The position of the lead in their organization and their ability to make a purchase using authority or influence.

Needs
Does the lead need something that you can offer?

Timeframe
How urgent is the customer’s need? Are they likely to make a purchase in a timely manner?