Marketing Theories

Marketing Theories

Marketing Theories Jonathan Poland

Marketing is the process of identifying customer needs and developing strategies to meet those needs. This involves conducting market research, developing products and services, building a brand, setting prices, promoting the business, and distributing products to customers.

Marketing theories are principles and ideas that guide these activities, and they are often based on research and data. Some marketing theories are commonly used in the field, while others may be considered more unusual or specialized. Overall, marketing theories help businesses understand how to effectively reach and engage with their customers.

The following is a list of marketing theories…

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Restructuring Jonathan Poland

Restructuring

Restructuring is the process of reorganizing or reshaping an organization in order to improve its efficiency, effectiveness, or competitiveness. It…

Workplace Issues Jonathan Poland

Workplace Issues

Workplace issues can negatively impact employee satisfaction and organizational performance. These issues often arise from cultural and systemic problems, and…

Business Development Skills Jonathan Poland

Business Development Skills

Business development is a term that is often used to refer to sales jobs. However, it can also refer to…

Soft Launch Jonathan Poland

Soft Launch

A soft launch is a product launch that is limited in scope, such as a release to a small group…

Risk Exposure Jonathan Poland

Risk Exposure

Risk exposure refers to the potential costs that an organization could incur as a result of a particular risk or…

Product Features Jonathan Poland

Product Features

A product feature is a characteristic or aspect of a product that contributes to its overall functionality and performance. Product…

Talent Management Jonathan Poland

Talent Management

Talent management is the process of identifying, developing, and retaining highly skilled and capable employees within an organization. It involves…

Labor Specialization Jonathan Poland

Labor Specialization

Specialization of labor involves dividing work into specific roles or tasks, with the goal of improving productivity, efficiency, quality, and…

Channel Management Jonathan Poland

Channel Management

Channel management refers to the process of coordinating and optimizing the distribution channels that a company uses to bring its…

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Becton Dickinson Jonathan Poland

Becton Dickinson

Becton, Dickinson and Company (BD) is a global medical technology company that is focused on improving the lives of people…

Business Environment Jonathan Poland

Business Environment

The business environment refers to the external factors and conditions that can affect a company’s operations and performance. It includes…

Brand Values Jonathan Poland

Brand Values

Brand values are the principles and beliefs that a brand stands for and that guide its actions. They reflect the…

Competitive Threats Jonathan Poland

Competitive Threats

A competitive threat is a potential source of competition that has not yet materialized, but has the potential to do…

Waste is Food Jonathan Poland

Waste is Food

The concept of “waste is food” is based on the idea that an industrial economy should not produce any waste except for biological nutrients that can be safely returned to the environment.

Sticky Information Jonathan Poland

Sticky Information

Sticky information is information that is difficult to transfer. This is an analogy that information that knowledge “sticks” to people,…

Communication Channels Jonathan Poland

Communication Channels

A communication channel refers to the various means of transmitting information and messages between individuals or organizations. There are many…

Capital Improvements Jonathan Poland

Capital Improvements

Capital improvements are investments in new assets or the improvement of existing assets that are intended to provide a long-term…

Systems Theory Jonathan Poland

Systems Theory

Systems theory is a field of study that focuses on the ways in which independent components or elements interact and…