Marketing Theories

Marketing Theories

Marketing Theories Jonathan Poland

Marketing is the process of identifying customer needs and developing strategies to meet those needs. This involves conducting market research, developing products and services, building a brand, setting prices, promoting the business, and distributing products to customers.

Marketing theories are principles and ideas that guide these activities, and they are often based on research and data. Some marketing theories are commonly used in the field, while others may be considered more unusual or specialized. Overall, marketing theories help businesses understand how to effectively reach and engage with their customers.

The following is a list of marketing theories…

Content Database

Long Tail Model Jonathan Poland

Long Tail Model

The long tail refers to a business model that allows a large number of niche products or services to be…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…

Revenue Risk Jonathan Poland

Revenue Risk

Revenue risk refers to any event or circumstance that could potentially negatively affect your future revenue. This could include external…

What is a thought experiment? Jonathan Poland

What is a thought experiment?

A thought experiment is a mental exercise that involves exploring the implications or consequences of a hypothetical idea, story, or…

Brand Concept Jonathan Poland

Brand Concept

A brand concept is the overarching idea or meaning that lies at the heart of a brand. It is the…

Product Rationalization Jonathan Poland

Product Rationalization

Product rationalization is the process of reviewing and optimizing a company’s product portfolio in order to streamline operations and reduce…

Decoy Effect Jonathan Poland

Decoy Effect

The decoy effect is a cognitive bias that occurs when people make choices based on the relative attractiveness of options.…

Test Marketing Jonathan Poland

Test Marketing

Test marketing involves testing different marketing strategies or variations on customers in order to gather data and evaluate their effectiveness.…

What are End Goals? Jonathan Poland

What are End Goals?

End-goals, also known as long-term goals or ultimate goals, are the desired outcomes or results that an organization or individual…