Sustainable Materials

Sustainable Materials

Sustainable Materials Jonathan Poland

Sustainable materials are materials that have a relatively positive impact on communities and the environment when used in the construction of products, the delivery of services, or the development of environments such as buildings. Using sustainable materials can help to reduce the environmental and social impacts of production and consumption, and can contribute to the overall sustainability of an economy.

Health

There is no doubt that the material does not harm the health of people in the way that it is used in products, services and buildings. There may be exceptions to this such as rare allergies and so forth but the idea is that the material isn’t going to hurt anyone. For example, an organic cotton used in clothing is unlikely to harm anyone with the exception of people with an allergy to the fiber who may simply avoid cotton products.

Responsibly Sourced

Workers who produce the material are paid a living wage where they work. Work is reasonably safe and healthy such that workers are unlikely to be injured or acquire work related illness. Sales of the material are not used to fund a war, harm or oppress.

Environmental Impact

The material has low environmental impact over its entire lifecycle as compared to economically feasible alternatives. For example, a wood product that is naturally resilient to rot outdoors as compared to a wood product that has been treated with toxic chemicals to improve its rot resistance.

Economical

The material can be produced at a reasonable cost and has properties such as durability that make it competitive with other materials. Developing a material that is expensive and low quality but low environmental impact is a useless exercise as it will not be widely used.

Efficient

The material consumes few resources relative to its value. The material can also be used to produce efficient products, services and buildings. For example, there is no point replacing a plastic in an airplane with a natural material if that natural material is going to be heavy and cause the airplane to burn far more fuel over its lifespan.

Quality of Life

The material is pleasing to people and raises quality of life. The material doesn’t have an unpleasant look, feel or smell that reduces enjoyment of products, services and buildings. For example, natural rubber has a strong smell such that it may be detrimental to quality of life to use large amounts of it in the interior of a building.

Resilience

Materials that are resilient to stresses and problems such as a fibre that makes helmets safer in a crash or a porous landscaping material that makes a city less exposed to flooding.

Renewable

A material that is renewable such that it is continually replenished. For example, wood as compared to a petrochemical product such as plastic.

Reusable

A material that can be reused or recycled. In some cases, this mitigates the sustainability of a material that isn’t renewable. For example, large stones used as a construction material are very likely to be reused with a durability of perhaps a million years. Likewise, any material that originates with waste that has been reused or recycled is typically considered sustainable.

Emotionally Durable

A material that produces high value items that people are unlikely to throw out. For example, a sterling silver spoon that may be used for generations as opposed to a plastic spoon that will be used for minutes and then disposed.

Waste is Food

Ideally, a material produces no waste that can’t be safely consumed by an organism. This applies to production waste products such as the chemicals commonly used by mines to extract precious metals. The principle of waste is food is also applied to end-of-life waste products if a material isn’t reused or fully recycled.

Big Picture Thinking Jonathan Poland

Big Picture Thinking

“The big picture” refers to the broadest possible perspective that can be taken in a thought process. Big picture thinking…

Soft Skills Jonathan Poland

Soft Skills

Soft skills are a broad and diverse set of abilities that are essential for success in many areas of life,…

Performance Problems Jonathan Poland

Performance Problems

Performance problems are issues that arise in the workplace due to the inadequate or poor performance of an individual. These…

Relationship marketing Jonathan Poland

Relationship marketing

Relationship marketing is a type of marketing that focuses on building long-term, mutually beneficial relationships with customers, rather than just…

Creative Services Jonathan Poland

Creative Services

Creative services refer to a range of services that involve the use of creativity and innovative thinking. These services often…

Upselling Jonathan Poland

Upselling

Upselling is a sales technique that involves encouraging customers to purchase higher-priced, add-ons, or upgraded versions of products or services…

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer questions about a product or service. This knowledge…

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Small Business Jonathan Poland

Small Business

A small business is a privately owned and operated company with a small number of employees and relatively low volume…

Learn More

Change Resistance Jonathan Poland

Change Resistance

Change resistance is the act of derailing, slowing down, or preventing a change that is underway. This can often cause…

Project Communication Jonathan Poland

Project Communication

Project communication is the exchange of information and messages that occurs during the planning, execution, and evaluation phases of a…

Examples of Tact Jonathan Poland

Examples of Tact

Tact is the ability to sensitively and skillfully handle a situation or conversation so as to avoid giving offense. It…

Fiduciary Duty Jonathan Poland

Fiduciary Duty

Fiduciary duty refers to the legal obligation of one party to act in the best interests of another party. This…

Business Capability Jonathan Poland

Business Capability

A business capability is a broad term that refers to the things that a business is able to do or…

Brand Management Jonathan Poland

Brand Management

Brand management is the process of creating, developing, and managing a brand in order to build brand equity and drive…

Needs Identification Jonathan Poland

Needs Identification

Needs identification is the process of discovering and understanding a customer’s needs, constraints, pain points, and motivations. This is a…

Product Analysis Jonathan Poland

Product Analysis

Product analysis is the process of evaluating a product for the purpose of product development, review, or purchasing. This evaluation…

Bausch + Lomb Jonathan Poland

Bausch + Lomb

Baxter International Inc. is a global healthcare company that develops and manufactures medical products and services for a wide range…