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Random thoughts on
business and finance

Technology Ethics Jonathan Poland

Technology Ethics

Technology ethics refers to the principles that guide the development, use, and management of technology, taking into account factors such…

Pricing 101 Jonathan Poland

Pricing 101

Pricing refers to the process of determining the value that a business will receive in exchange for its products or…

Industrial Internet of Things Jonathan Poland

Industrial Internet of Things

Industrial IoT describes the ecosystem of devices, sensors, applications, and associated networking equipment that work together to collect, monitor, and analyze data across industrial operations.

Augmented Product Jonathan Poland

Augmented Product

An augmented product is a product that includes intangible benefits beyond the physical product itself. These intangible benefits may include…

Market Entry Strategy Jonathan Poland

Market Entry Strategy

A market entry strategy is a plan for introducing products and services to a new market. This can provide an…

Perceived Value Jonathan Poland

Perceived Value

Perceived value is the subjective worth that a customer assigns to a product or service based on their own personal…

Operations Security Jonathan Poland

Operations Security

Operations security, also known as “opsec,” is the practice of protecting sensitive information in the context of day-to-day business activities.…

Loss Leader Jonathan Poland

Loss Leader

A loss leader is a product or service that is sold at a price below its cost in order to…

Channel Strategy Jonathan Poland

Channel Strategy

A channel strategy refers to the plan an organization uses to reach and interact with its customers. A channel is…

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Bias for Action Jonathan Poland

Bias for Action

Bias for action is a mindset or approach that emphasizes the importance of taking action quickly, without extensive thought or…

Physical Capital Jonathan Poland

Physical Capital

Physical capital refers to the tangible assets that are used to produce goods and services. This term is commonly used…

Technology Risk Jonathan Poland

Technology Risk

Technology risk refers to the risk that technology shortcomings may result in losses for a business. This can include the…

Rebranding Jonathan Poland

Rebranding

Rebranding is the process of making significant changes to a company’s brand in order to alter the way it is…

Narrative 101 Jonathan Poland

Narrative 101

Sales and marketing are the lifeblood of business and should be integrated into one function to drive business and brand narrative.

What is Progress? Jonathan Poland

What is Progress?

Progress is the advancement of positive and lasting change that has a significant impact. It can be challenging to determine…

Operating Costs Jonathan Poland

Operating Costs

Operating costs are the expenses that a company incurs in order to generate revenues from its business operations. These costs…

Types of Work Jonathan Poland

Types of Work

Work refers to any productive activity or pursuit that is undertaken in order to create value. There are countless types…

Customer Convenience Jonathan Poland

Customer Convenience

Customer convenience refers to any aspect of the customer experience that makes it easier and more efficient for them. This…