Application Software

The application software industry is a sector that designs, develops, and sells software applications for personal and business use, including productivity software, gaming software, and educational software. The industry is essential to the development of technology and the digital economy, with many players involved in the supply chain, including software developers, distributors, and retailers. The industry is highly competitive, with companies competing on pricing, features, and user experience. The industry is characterized by rapid technological innovation, with new software applications and features being developed and released frequently. The industry is also heavily regulated, with government agencies monitoring data privacy and intellectual property rights. The industry has experienced significant changes in recent years due to the rise of cloud computing, mobile devices, and the Internet of Things (IoT), which have led to increased demand for specialized software applications. The industry has adapted to these changes by focusing on innovation, developing new software applications and services, and expanding into new markets such as healthcare, finance, and education.

Top Companies
  • Salesforce
  • SAP
  • Inuit
  • ServiceNow
  • Uber Technologies
  • Shopify
  • Snowflake
  • Cadence Design Systems
  • Autodesk
  • Workday
  • Atlassian
  • Datadog
  • The Trade Desk
  • HubSpot

Content Database

Brand Experience Jonathan Poland

Brand Experience

Brand experience refers to the overall perception and feelings that a consumer has while interacting with a brand. It includes…

Customary Pricing Jonathan Poland

Customary Pricing

Customary pricing refers to the pricing practices that are considered typical or normal in a particular industry or market. This…

Demand Generation Jonathan Poland

Demand Generation

Demand generation is any marketing or sales activity designed to create recognition, awareness and interest in a firm’s brand and…

Storytelling Jonathan Poland


Storytelling is the act of using narrative to communicate information in an engaging and memorable way. Businesses can use storytelling…

Business Values Jonathan Poland

Business Values

Business values are statements that reflect the ethical principles of a company. These values are intended to guide the company’s…

What is Throughput? Jonathan Poland

What is Throughput?

Throughput is a term used in business and engineering to refer to the rate at which a system or process…

What is the Snob Effect? Jonathan Poland

What is the Snob Effect?

The snob effect refers to the phenomenon of a brand losing its prestige and exclusivity as it becomes more widely…

What is a Capitalist? Jonathan Poland

What is a Capitalist?

A capitalist is an individual who supports or practices capitalism, which is an economic system based on the principles of…

Change Resistance Jonathan Poland

Change Resistance

Change resistance is the act of derailing, slowing down, or preventing a change that is underway. This can often cause…