Risk Prevention

Risk Prevention

Risk Prevention Jonathan Poland

Risk prevention is the process of identifying, assessing, and mitigating potential risks that may arise in a given situation. It is an important aspect of any organization or individual’s operations, as it helps to minimize the potential negative impact of risks on the organization or individual’s goals and objectives.

There are several approaches to risk prevention, including the following:

  1. Risk assessment: This involves identifying and analyzing potential risks, as well as their likelihood and impact. This helps to prioritize risks and determine the appropriate actions to take.
  2. Risk control: This involves implementing measures to minimize the likelihood or impact of identified risks. This could include measures such as installing safety equipment, developing policies and procedures, or training employees.
  3. Risk communication: This involves informing relevant parties about identified risks and the measures being taken to mitigate them. This could include communicating with employees, customers, or regulatory agencies.
  4. Risk monitoring: This involves regularly reviewing and updating risk prevention measures to ensure that they are effective and up-to-date.

Effective risk prevention requires a proactive approach, as well as the involvement of all relevant parties. It is important for organizations and individuals to regularly review and update their risk prevention measures to ensure that they are effective in minimizing potential risks.

Risk prevention and risk management have the same basic goals and methods. The term risk prevention is more often used in fields where risk has distinctly negative connotations such as in health, safety and crime prevention. The term risk management is used when risk has both positive and negative connotations such as in business and investing. For example, the terminology “risk prevention” isn’t appropriate for an investment bank because some level of risk taking is required to put capital to work and produce value.

Risk Identification
The process of identifying the risks associated with a strategy, decision, process, procedure, event or action.

Risk Analysis
Determining the probability, impact and triggers of identified risks.

Risk Avoidance
Altering your strategies, decisions, processes, procedures, products or actions to avoid a risk. For example, a firm that reformulates its products to remove hazardous ingredients that represent a health and safety risk to workers.

Risk Reduction
Taking steps to reduce the probability or impact of a risk. For example, a doctor who starts a patient on a low dose of a new medication to reduce the probability and impact of an adverse reaction to the medicine.

Risk Contingency
Planning what you will do if the risk occurs in order to reduce its impact. For example, tsunami shelters and evacuation procedures.

Risk Minimization
Risk minimization is the process of reducing the probability and/or impact of a risk as low as possible. This can be expensive. For example, it may cost $10 to reduce a risk by 95% but $400,000 to reduce a risk by 99.8%. For this reason it is rare to use the word “minimize” in the context of risk management. However, some risks are minimized whatever the cost. For example, the design of an aircraft may seek to minimize the probability of an aircraft accident.

Secondary Risk
A secondary risk is a risk that occurs due to your efforts to reduce risk. For example, if you have surgery to reduce the risk of a heart attack, the risks associated with the surgery itself are secondary risks.

Residual Risk
Residual risk is the risk that remains after your efforts to treat risk. Generally speaking, risks aren’t “prevented” but are reduced as residual risk usually remains even if you attempt to minimize risk.

Learn More…

Decoy Effect Jonathan Poland

Decoy Effect

The decoy effect is a cognitive bias that occurs when people make…

Analytical Skills Jonathan Poland

Analytical Skills

Analytical skills are the abilities, knowledge, and experience related to the gathering,…

Competitive Advantage Jonathan Poland

Competitive Advantage

Competitive advantage refers to the unique advantages that a firm possesses over…

Economic Efficiency Jonathan Poland

Economic Efficiency

Economic efficiency refers to the ability of an economy to produce the…

Types of Fail Safe Jonathan Poland

Types of Fail Safe

A fail-safe is a mechanism or system that is designed to prevent…

Product Analysis Jonathan Poland

Product Analysis

Product analysis is the process of evaluating a product for the purpose…

Specifications Jonathan Poland


A specification is a detailed description of the requirements or procedures that…

Brand Perception Jonathan Poland

Brand Perception

Brand perception refers to the way that a brand is perceived by…

Daily Goals Jonathan Poland

Daily Goals

Daily goals are targets that you set for yourself to achieve on…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Market Fit Jonathan Poland

Market Fit

Market fit refers to the extent to which a product or service…

Business Impact Risk Jonathan Poland

Business Impact Risk

Business impact risk refers to the potential negative consequences that a business…

What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and…

Latent Need Jonathan Poland

Latent Need

A latent need is a customer need that is not currently being…

Risks of Artificial Intelligence Jonathan Poland

Risks of Artificial Intelligence

Artificial intelligence (AI) has often been depicted in science fiction as a…

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used…

Distribution Jonathan Poland


Distribution is the process of making a product or service available for…

Lead Generation Jonathan Poland

Lead Generation

Lead generation is the process of identifying and attracting potential customers for…