Household & Personal Products

The household and personal products industry includes companies that produce a wide range of products that are used for personal care and for cleaning and maintaining households. These products include items such as soap, laundry detergent, shampoo, toothpaste, and cleaning products. Many of these products are essential for maintaining personal hygiene and for keeping households clean and organized.

Here are some of the key aspects of the household and personal products industry:

  1. Product diversity: The industry offers a wide range of products to consumers, from cleaning supplies like detergents and disinfectants to personal care items like soap, shampoo, and deodorant.
  2. Competition: There are many players in the industry, including multinational corporations and smaller, independent producers, all competing for market share.
  3. Innovation: The industry is constantly innovating to meet consumer demand, with new formulations, fragrances, and packaging being developed to keep up with changing trends and preferences.
  4. Sustainability: As the industry continues to grow, there is an increasing focus on sustainability, including reducing plastic waste, using more sustainable ingredients, and improving supply chain sustainability.
  5. Changing consumer preferences: Consumers are becoming increasingly health-conscious and environmentally aware, and many are turning to products that are natural, organic, and eco-friendly.
  6. Government regulation: The industry is subject to government regulation in many countries, including regulations on labeling, safety, and environmental impact.
  7. Advertising and branding: Marketing and branding are crucial to the success of products in this industry, with many companies investing heavily in advertising and promotional campaigns to differentiate themselves and build brand loyalty.
Top Companies
  • Proctor & Gamble
  • Unilever
  • Estee Lauder
  • Colgate-Palmolive
  • Kimberly-Clark
  • Church & Dwight
  • Clorox Co.
  • Coty
  • Newell Brands
  • Natura
  • Inter Parfums
  • e.l.f. Beauty
  • Hims & Hers
  • Nu Skin

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…

Strategic Direction Jonathan Poland

Strategic Direction

Strategic direction refers to the long-term vision and direction of an organization, and it serves as a guiding principle for…

Puffery Jonathan Poland


Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…

Product Differentiation Jonathan Poland

Product Differentiation

Product differentiation is the unique value that a product offers on the market. This value can come from a variety…

Internal Branding Jonathan Poland

Internal Branding

Internal branding involves creating a strong brand identity within the company itself, rather than just focusing on marketing to customers.…

Competitive Differentiation Jonathan Poland

Competitive Differentiation

Competitive differentiation refers to the unique value that a company’s product, service, brand, or experience offers in comparison to all…

Key Strengths Jonathan Poland

Key Strengths

Key strengths are talents, character traits, and knowledge that are particularly relevant to a given role. These are often listed…

Experiment Cycle Time Jonathan Poland

Experiment Cycle Time

Experiment Cycle Time is a measure of how long it takes for an idea to go through the innovation process,…

Business Cluster Jonathan Poland

Business Cluster

A business cluster is a geographic region that is home to a concentration of companies in a particular industry, and…