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Customer Acquisition Jonathan Poland

Customer Acquisition

Customer acquisition is the process through which a business attracts and persuades consumers to avail its products or services, thereby…

Market Research 150 150 Jonathan Poland

Market Research

Market research is a fundamental step for business development as it helps businesses understand their market, customers, and competitors better.…

Capital Financing 150 150 Jonathan Poland

Capital Financing

Capital financing is a critical aspect for businesses, particularly when it comes to development and expansion. It involves raising funds…

Exit Planning 150 150 Jonathan Poland

Exit Planning

Exit planning is a comprehensive strategy for business owners to transition out of their company on their terms. It involves…

Talent Development 150 150 Jonathan Poland

Talent Development

Talent development is a critical aspect of organizational growth and improvement, and it focuses on the processes, strategies, and practices…

Inventory 150 150 Jonathan Poland

Inventory

Understanding inventory is crucial for the successful operation of many businesses. Inventory is a broad area with many facets, and…

Manufacturing 150 150 Jonathan Poland

Manufacturing

Manufacturing is a critical phase in business development, especially for companies that produce physical goods. The synergies between manufacturing and…

Qualified Small Business Stock (QSBS) Jonathan Poland

Qualified Small Business Stock (QSBS)

Qualified Small Business Stock (QSBS) refers to a special classification of stock in the United States that offers significant tax…

Gold is Money Jonathan Poland

Gold is Money

Overview The history of gold as money spans thousands of years and has played a pivotal role in the economic…

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Operations Planning Jonathan Poland

Operations Planning

Operations planning involves identifying and implementing strategies and tactics to optimize the core processes and practices that enable a business…

What is a Flagship? Jonathan Poland

What is a Flagship?

A flagship is a product or service that represents the best a company has to offer and is intended to…

Revenue Management Jonathan Poland

Revenue Management

Revenue management is the practice of using data analytics to optimize sales and maximize revenue for a business. This can…

What is Marketability? Jonathan Poland

What is Marketability?

The marketability of a brand, product, or service refers to its competitiveness within a market. It is the likelihood that…

Product Analysis Jonathan Poland

Product Analysis

Product analysis is the process of evaluating a product for the purpose of product development, review, or purchasing. This evaluation…

Feedback Loop Jonathan Poland

Feedback Loop

A feedback loop is a process in which the output of a system is used as input to adjust the…

Narrative 101 Jonathan Poland

Narrative 101

Sales and marketing are the lifeblood of business and should be integrated into one function to drive business and brand narrative.

Cross Sellilng Jonathan Poland

Cross Sellilng

Cross-selling is the practice of selling additional products or services to existing customers. In a single transaction, this might involve…

Advertising Jonathan Poland

Advertising

Advertising is a form of marketing that involves the use of paid media to promote a product, service, or idea…