Storytelling Jonathan Poland

Storytelling is the act of using narrative to communicate information in an engaging and memorable way. Businesses can use storytelling to share information about their identity, proposals, goals, strategy, plans, history, culture, value proposition, risks, and issues in a way that is interesting and engaging. Business stories may be based on factual information or may include fictional elements, such as humor, anecdotes, examples, and thought experiments, to make the information more interesting and relatable.

There are several common techniques that businesses can use to develop effective business stories. For example, businesses can use anecdotes and examples to illustrate key points and make their stories more relatable. They can also use humor, analogies, and other figurative language to make their stories more engaging and memorable. Additionally, businesses can use storytelling to create a clear and compelling narrative that helps to communicate their message in a way that is easy for their audience to understand and remember.

Business storytelling is the use of storytelling techniques to communicate information and motivate stakeholders such as investors, employees and customers. Stories typically aim to build tension to a climax and then resolve things. Other common elements of storytelling include humor, emotion and familiar examples.

Who We Are
The story of your founders, employees or culture.

Your mission and why it is urgent and valuable.

Paint a compelling picture of the future. How do you plan to make the world a better place?

Good Business
A concrete and specific example of the positive impact you have had on communities, individuals and/or the environment.

What We Learned
A mistake you made and how it lead you to change.

How We Design It
Design stories such as alternative designs that never made the cut or the story of your lead users.

How We Do It
Explaining how things are done in your industry, firm or profession. For example, audiences may be surprisingly interested in how everyday products are produced.

Meet Our Customers
Interesting ways that your real customers use your products and services.

Overall, storytelling is a powerful tool for businesses that want to communicate information in a way that is engaging and memorable. By using storytelling techniques, businesses can make their information more interesting and relatable, and help their audience to understand and remember the key points of their message. The following are common storytelling ideas.

Learn More…

Innovation Process Jonathan Poland

Innovation Process

Innovation refers to the process of making significant improvements by taking bold…

Social Capital Jonathan Poland

Social Capital

Social capital refers to the networks, norms, and trust within a society…

Relational Capital Jonathan Poland

Relational Capital

Relational capital refers to the value that a company derives from its…

Tactical Risk Jonathan Poland

Tactical Risk

Tactical risk refers to the potential for losses due to changes in…

Market Saturation Jonathan Poland

Market Saturation

Market saturation refers to a state in which a particular market is…

Resource Efficiency Jonathan Poland

Resource Efficiency

Resource efficiency is the process of using resources in a way that…

Employee Benefits Jonathan Poland

Employee Benefits

Employee benefits are additional forms of compensation offered to employees as part…

Decision Costs Jonathan Poland

Decision Costs

Decision costs refer to the costs associated with making a decision. These…

Process Automation Jonathan Poland

Process Automation

Introduction: Process automation refers to the use of information systems to automate…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Design Quality Jonathan Poland

Design Quality

Design quality refers to the value that a design holds for customers.…

Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a…

Business Assets Jonathan Poland

Business Assets

In business, assets are useful property that are owned by the company.…

Experiment Cycle Time Jonathan Poland

Experiment Cycle Time

Experiment Cycle Time is a measure of how long it takes for…

Legal Risk Jonathan Poland

Legal Risk

Legal risk is the risk of financial loss or other negative consequences…

Management by Exception Jonathan Poland

Management by Exception

Management by exception is a management technique that involves automating standard processes…

Technical Requirements Jonathan Poland

Technical Requirements

Technical requirements are specifications for a technology such as a system or…

Strategic Direction Jonathan Poland

Strategic Direction

Strategic direction refers to the long-term vision and direction of an organization,…

Implementation Jonathan Poland


Implementation is the process of putting a plan or idea into action.…