What is a Focus Group?

What is a Focus Group?

What is a Focus Group? Jonathan Poland

A focus group is a research method in which a small, diverse group of people are brought together to discuss and provide feedback on a particular product, service, idea, or issue. Focus groups are typically moderated by a trained facilitator and may be conducted in person or online. A focus group is a qualitative research method that assembles a group of 4-12 people to ask them about their ideas, impressions, perceptions, tastes and feelings about concepts, designs, products, packaging or experiences.

Focus groups are often used in market research to gather insights and opinions from a group of people who are representative of a larger target market. They can be particularly useful for gathering qualitative data, as they allow researchers to delve deeper into the thoughts, feelings, and motivations of the participants.

During a focus group, the facilitator will typically present the group with a set of questions or prompts related to the topic of discussion, and encourage the participants to share their thoughts and experiences. The facilitator may also use techniques such as brainstorming or role-playing to stimulate discussion and gather more in-depth data.

Overall, focus groups can provide valuable insights and help businesses to better understand the needs, preferences, and behaviors of their target audience. They are often used in conjunction with other research methods, such as surveys or customer interviews, to provide a more comprehensive understanding of customer attitudes and behaviors.

Learn More…

Switching Barriers Jonathan Poland

Switching Barriers

Switching barriers are factors that make it difficult or inconvenient for customers…

Cost Effectiveness Jonathan Poland

Cost Effectiveness

Cost effectiveness is the measure of the relationship between the costs and…

Storytelling Jonathan Poland

Storytelling

Storytelling is the act of using narrative to communicate information in an…

Investor Relations Jonathan Poland

Investor Relations

Investor relations (IR) is the process of managing the relationship between a…

Team Objectives Jonathan Poland

Team Objectives

Team objectives are specific goals that are established for a team in…

Internal Benchmarking Jonathan Poland

Internal Benchmarking

Internal benchmarking is the process of comparing the performance of one aspect…

What are Field Services? Jonathan Poland

What are Field Services?

Field service involves managing and deploying resources and assets at customer, public,…

Product Analysis Jonathan Poland

Product Analysis

Product analysis is the process of evaluating a product for the purpose…

Creative Destruction Jonathan Poland

Creative Destruction

Creative destruction is a process in which new, innovative ideas and technologies…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Capital Improvements Jonathan Poland

Capital Improvements

Capital improvements are investments in new assets or the improvement of existing…

Sticky Information Jonathan Poland

Sticky Information

Sticky information is information that is difficult to transfer. This is an…

Scarcity Marketing Jonathan Poland

Scarcity Marketing

Scarcity marketing is a strategy that involves creating a perception of limited…

Proof of Concept Jonathan Poland

Proof of Concept

A proof of concept (POC) is a demonstration that a certain idea…

Fixed Costs Jonathan Poland

Fixed Costs

Fixed costs are expenses that remain constant regardless of changes in a…

Sales Promotion Jonathan Poland

Sales Promotion

Sales promotion refers to the use of various incentives and discounts to…

Time To Market Jonathan Poland

Time To Market

Time to market is an important metric for businesses because it can…

Active Silence Jonathan Poland

Active Silence

Active silence is the intentional and strategic use of silence in communication.…

Operations 101 Jonathan Poland

Operations 101

Business operations refer to the processes and activities that are involved in…