Types of Work

Types of Work

Types of Work Jonathan Poland

Work refers to any productive activity or pursuit that is undertaken in order to create value. There are countless types of work, both paid and unpaid, and they can be broadly categorized into several foundational types.

Generalist
Roles and tasks that involve applying knowledge from many domains in a flexible and dynamic way. For example, a hotel manager who deals with accounting, maintenance, operations and customer service in a single shift.

Specialist
Roles and tasks that involve highly specific know-how such as an elevator technician who knows how to repair and maintain certain types of elevator. This includes trades such as electricians.

Entrepreneur
An entrepreneur is an individual who creates new industries, business models, products, services and ways of doing things. This requires the flexibility of a generalist.

Capitalist
An individual who puts capital and people to work. For example, a restaurant owner who employs dozens of people and generates value from capital such as buildings. This includes anyone who takes risks with their own money such as a farmer who puts land to work.

Strategy & Planning
The process of forming strategy, making decisions and implementing. Includes roles such as executive management, project management and change management.

Communications
Work that is primarily about communicating such as sales, customer service and advertising. This includes any role that is highly social.

Healthcare
Any role in the healthcare industry. This involves the application of knowledge and has a human side that requires sympathy and ethics.

Creative
The creation of nonobvious works. This includes areas such as art, design and craft where one work item may be extremely valuable and another worthless.

Knowledge Work
Work that primarily involves creating, communicating, managing and applying knowledge. This includes diverse areas such as research, teaching and business operations.

Professional Services
The services of recognized professionals such as doctors, dentists, lawyers and accountants.

Management
Management is the process of directing and controlling teams, resources, processes and missions.

Technical
The process of automating work including software development, technical specialists and technology operations roles.

Administration
The bureaucratic practice of implementing policy, processes, procedures and standards. This includes any work that is standardized, repeatable and predictable.

Manual Labor
Physical work that isn’t particularly creative, specialized or social.

Sales Objections Jonathan Poland

Sales Objections

A sales objection is a concern or hesitation that a customer has about making a purchase. Identifying and addressing these…

White Labeling Jonathan Poland

White Labeling

White label refers to products or services that are produced and designed by one company specifically for the purpose of…

Supply Risk Jonathan Poland

Supply Risk

Supply risk refers to the likelihood that a disruption in the supply of goods or services will negatively impact a…

Regulatory Risk Jonathan Poland

Regulatory Risk

Regulatory risk refers to the risk that a company will face regulatory actions or penalties as a result of non-compliance…

Needs Identification Jonathan Poland

Needs Identification

Needs identification is the process of discovering and understanding a customer’s needs, constraints, pain points, and motivations. This is a…

Solution Selling Jonathan Poland

Solution Selling

Solution selling is a type of sales approach that focuses on offering customers a tailored solution to their problems, rather…

Personal Data Jonathan Poland

Personal Data

Personal data is any information that can be used to identify an individual, including their name, date of birth, address,…

Key Strengths Jonathan Poland

Key Strengths

Key strengths are talents, character traits, and knowledge that are particularly relevant to a given role. These are often listed…

What is a Lifestyle Brand? Jonathan Poland

What is a Lifestyle Brand?

A lifestyle brand is a type of brand that is designed to appeal to a particular way of life or…

Learn More

Algorithmic Pricing Jonathan Poland

Algorithmic Pricing

Algorithmic pricing involves using automation to set prices dynamically based on a variety of factors, such as customer behavior, market…

IT Architecture Jonathan Poland

IT Architecture

An IT architecture is a framework that describes the components of an information technology (IT) system, how they work together,…

Early Adopters Jonathan Poland

Early Adopters

Early adopters are individuals who quickly adopt an innovation. Marketing and selling innovative products can be challenging as it may…

Dispute Risk Jonathan Poland

Dispute Risk

Dispute risk refers to the potential for a disagreement or conflict to arise in a business context, resulting in negative…

Soft Launch Jonathan Poland

Soft Launch

A soft launch is a product launch that is limited in scope, such as a release to a small group…

Technological Change Jonathan Poland

Technological Change

Technological change refers to the development and adoption of new technologies and the ways in which they transform society and…

Cross Sellilng Jonathan Poland

Cross Sellilng

Cross-selling is the practice of selling additional products or services to existing customers. In a single transaction, this might involve…

BATNA Jonathan Poland

BATNA

BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Business Objectives Jonathan Poland

Business Objectives

Business objectives are specific targets or goals that an organization, team, or individual strives to achieve within a certain time…