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Past thoughts on business…
My latest thinking @thekeybridge

Strategic Partnership Jonathan Poland

Strategic Partnership

A strategic partnership is a relationship between two or more organizations that is characterized by mutual cooperation and the sharing…

Schedule Risk Jonathan Poland

Schedule Risk

Schedule risk refers to the risk that a strategy, project, or task will take longer than expected to complete. A…

Program Controls Jonathan Poland

Program Controls

Program controls are the mechanisms that enable a computer program to execute a set of instructions in a specific order…

Commoditization Jonathan Poland

Commoditization

Commoditization occurs when certain products or services become interchangeable, leading customers to focus on price as the main factor in…

Continuous Process Jonathan Poland

Continuous Process

A continuous process is a series of steps that are designed to be executed concurrently, meaning that all the steps…

Creative Services Jonathan Poland

Creative Services

Creative services refer to a range of services that involve the use of creativity and innovative thinking. These services often…

Economic Change Jonathan Poland

Economic Change

Economic change refers to shifts in economic conditions, such as changes in GDP, employment rates, and prices. These shifts can…

Needs Identification Jonathan Poland

Needs Identification

Needs identification is the process of discovering and understanding a customer’s needs, constraints, pain points, and motivations. This is a…

Customer Convenience Jonathan Poland

Customer Convenience

Customer convenience refers to any aspect of the customer experience that makes it easier and more efficient for them. This…

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Inventory 150 150 Jonathan Poland

Inventory

Understanding inventory is crucial for the successful operation of many businesses. Inventory is a broad area with many facets, and…

Innovation 101 Jonathan Poland

Innovation 101

Innovation is the process of creating new ideas, products, or processes that add value to a company. This can be…

Decision Framing Jonathan Poland

Decision Framing

Decision framing refers to the way in which a choice or dilemma is presented or structured. This includes the language…

Examples of an Argument Jonathan Poland

Examples of an Argument

An argument is a series of statements or reasons that support a particular position or viewpoint. This position can be…

Substitution Pricing Jonathan Poland

Substitution Pricing

A substitution price is the price at which a customer will choose to switch to a different product or service…

Puffery Jonathan Poland

Puffery

Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…

Social Capital Jonathan Poland

Social Capital

Social capital refers to the networks, norms, and trust within a society that facilitate cooperation and coordination. It is the…

Budget Variance Jonathan Poland

Budget Variance

Budget variance is the difference between the budgeted amount and the actual amount spent on a department, team, project, or…

Brand Identity Jonathan Poland

Brand Identity

Brand identity refers to the overall image and perception that a company wishes to convey to its customers. This includes…