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Random thoughts on
business and finance

Product Development Jonathan Poland

Product Development

Product development is the process of designing, creating, and launching new products. It typically involves a number of different steps,…

Incident Management Jonathan Poland

Incident Management

Incident management is a process that involves the organization and coordination of efforts to address and resolve information technology incidents.…

Sales Data Jonathan Poland

Sales Data

Sales data is a type of business intelligence that provides information about the performance of a company’s sales activities. This…

Quality Metrics Jonathan Poland

Quality Metrics

Quality metrics are measurements that are used to evaluate the value and performance of products, services, and processes. These metrics…

Magical Thinking Jonathan Poland

Magical Thinking

Introduction to Magical Thinking Magical thinking is a type of irrational belief that involves attributing causality to events that are…

ResMed Jonathan Poland

ResMed

ResMed is a global medical equipment company that provides innovative solutions for the treatment of sleep-disordered breathing, including sleep apnea…

Qualitative Data Jonathan Poland

Qualitative Data

Qualitative data refers to information that is expressed in a language such as English and cannot be easily quantified or…

Systematic Risk Jonathan Poland

Systematic Risk

Systemic risk is the risk that a problem in one part of the financial system will have broader impacts on…

Micromarketing Jonathan Poland

Micromarketing

Micromarketing is a marketing strategy that involves targeting a small, highly specific group of customers with tailored products, prices, and…

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Total Addressable Market Jonathan Poland

Total Addressable Market

A total addressable market (TAM) is the total potential revenue that a company can generate from its products or services…

Customer Analysis Jonathan Poland

Customer Analysis

Customer analysis involves systematically examining and understanding the characteristics, needs, motivations, and decision-making processes of a target market. This process…

Competition Jonathan Poland

Competition

Competition is a term that refers to the act of engaging in a contest with others in order to determine…

Business Strategy Examples Jonathan Poland

Business Strategy Examples

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will…

Sustainable Materials Jonathan Poland

Sustainable Materials

Sustainable materials are materials that have a relatively positive impact on communities and the environment when used in the construction…

Algorithms Jonathan Poland

Algorithms

An algorithm is a set of instructions or rules that are followed to solve a problem or accomplish a task.…

Brand Implementation Jonathan Poland

Brand Implementation

Brand implementation involves the use of project management techniques to plan and execute brand strategy. It is the practical application…

Brand Loyalty Jonathan Poland

Brand Loyalty

Brand loyalty refers to the degree to which a consumer consistently prefers one brand over others in a particular product…

Original Research Jonathan Poland

Original Research

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve…