archive

Random thoughts on
business and finance

Brand Equity Jonathan Poland

Brand Equity

Brand equity refers to the value that a brand adds to a product or service. It is the positive perception…

Productivity Rate Jonathan Poland

Productivity Rate

Productivity rate is a measure of the efficiency with which a company or organization produces goods or services. It is…

What is Greenwashing? Jonathan Poland

What is Greenwashing?

Greenwashing refers to the act of making false or misleading claims about the environmental benefits of a product or company…

Design Thinking Jonathan Poland

Design Thinking

Design thinking is a process that uses design principles and techniques to solve complex problems, create new ideas, and develop…

Real Estate Investing Jonathan Poland

Real Estate Investing

Real estate investing refers to the process of buying, owning, managing, and selling real estate properties for the purpose of…

What is a Turnaround Strategy? Jonathan Poland

What is a Turnaround Strategy?

A turnaround strategy is a business plan that is implemented when a company is facing financial difficulties or declining performance.…

Narrative 101 Jonathan Poland

Narrative 101

Sales and marketing are the lifeblood of business and should be integrated into one function to drive business and brand narrative.

Dispute Risk Jonathan Poland

Dispute Risk

Dispute risk refers to the potential for a disagreement or conflict to arise in a business context, resulting in negative…

Business Values Jonathan Poland

Business Values

Business values are statements that reflect the ethical principles of a company. These values are intended to guide the company’s…

Learn More

What is FOMO? Jonathan Poland

What is FOMO?

Fear of missing out, also known as FOMO, is a type of motivation that is driven by a fear of…

What is a Focus Group? Jonathan Poland

What is a Focus Group?

A focus group is a research method in which a small, diverse group of people are brought together to discuss…

Corporate Governance Jonathan Poland

Corporate Governance

Corporate governance refers to the system of rules, practices, and processes by which a company is directed and controlled. It…

Hyperinflation Jonathan Poland

Hyperinflation

Hyperinflation is a situation in which there is a rapid and significant increase in the price of goods and services,…

Overthinking Jonathan Poland

Overthinking

Overthinking, also known as rumination, is a thought process that involves excessive and prolonged contemplation of a problem or situation.…

What is Marketability? Jonathan Poland

What is Marketability?

The marketability of a brand, product, or service refers to its competitiveness within a market. It is the likelihood that…

Decoy Effect Jonathan Poland

Decoy Effect

The decoy effect is a cognitive bias that occurs when people make choices based on the relative attractiveness of options.…

Active Silence Jonathan Poland

Active Silence

Active silence is the intentional and strategic use of silence in communication. It involves the ability to listen attentively and…

Creative Destruction Jonathan Poland

Creative Destruction

Creative destruction is a process in which new, innovative ideas and technologies disrupt and replace older, established industries and firms.…