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Random thoughts on
business and finance

Sustainability Jonathan Poland

Sustainability

Business sustainability is the practice of conducting a business in a way that meets the needs of the present without…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…

Adoption Rate Jonathan Poland

Adoption Rate

Adoption rate refers to the speed at which users begin to utilize a new product, service, or feature. It is…

Sales Metrics Jonathan Poland

Sales Metrics

Sales metrics are commonly used to assess the performance of a sales team or individual salesperson. These metrics can be…

Schedule Risk Jonathan Poland

Schedule Risk

Schedule risk refers to the risk that a strategy, project, or task will take longer than expected to complete. A…

Right to Repair Jonathan Poland

Right to Repair

The right to repair is the idea that consumers should have the right to repair their own electronic devices and…

Elevator Pitch Jonathan Poland

Elevator Pitch

An elevator pitch is a brief, persuasive speech that is used to quickly and simply explain an idea or concept.…

Brand Image Jonathan Poland

Brand Image

Brand image is the overall perception that consumers and the public have of a brand. It is the way that…

Customer Dissatisfaction Jonathan Poland

Customer Dissatisfaction

Customer dissatisfaction refers to a customer’s negative evaluation of a product or service. It can be measured by asking customers…

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Marketing Technologies Jonathan Poland

Marketing Technologies

Marketing technology, or “martech,” refers to the tools and software used to support marketing efforts, such as advertising, brand management,…

Overhead Costs Jonathan Poland

Overhead Costs

Overhead costs, also known as “indirect costs” or “indirect expenses,” are the costs that a company incurs in order to…

What is a Product Line? Jonathan Poland

What is a Product Line?

A product line refers to a group of related products that are marketed together as a single unit. Product lines…

Pricing Strategy Jonathan Poland

Pricing Strategy

Pricing strategy is the process of determining the right price for a product or service based on market conditions, business…

Disruption Strategy Jonathan Poland

Disruption Strategy

A distribution strategy outlines how a company plans to make its products or services available to customers. This includes not…

Capitalist Realism Jonathan Poland

Capitalist Realism

Capitalist realism is the theory that capitalism is the only economic system that is realistically possible or viable. This term…

Benchmarking Jonathan Poland

Benchmarking

Benchmarking is the process of comparing the performance of a business, product, or process against other businesses, products, or processes…

Soft Sales vs Hard Sale Jonathan Poland

Soft Sales vs Hard Sale

A soft sell is an approach to sales and promotion that emphasizes building a relationship and reputation with customers, rather…

Cognitive Abilities Jonathan Poland

Cognitive Abilities

Cognitive abilities refer to the mental processes that allow individuals to acquire, retain, and use knowledge. They are foundational types…