Genchi Genbutsu is a Japanese term that refers to the practice of going to the source or the root of…
The Product-as-a-Service business model involves offering a service in areas that were traditionally sold as products. This model involves ongoing…
Demand refers to the quantity of a particular good, asset, or other value that market participants are willing and able…
Product knowledge refers to the ability to effectively communicate information and answer questions about a product or service. This knowledge…
Personal selling is a type of sales approach that involves face-to-face interaction with potential customers. Unlike other forms of sales,…
Switching barriers are factors that make it difficult or inconvenient for customers to switch from one product or service to…
A sales activity is any action or task that a salesperson undertakes in order to achieve revenue. This can include…
Research skills are abilities that enable individuals to effectively investigate, analyze, and communicate knowledge. These skills are essential for success…
The service life of a product refers to the length of time it can be used before it needs to…
