Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…
Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…
Conformance quality refers to the production of products and delivery of services that meet specified standards or requirements. It is…
A flagship is a product or service that represents the best a company has to offer and is intended to…
Abundance mentality is the belief that there is enough for everyone, and that abundance, rather than scarcity, should be the…
Competitive factors are external forces that impact a business’s strategy. They can be identified in any competitive situation. SWOT and…
An elevator pitch is a brief, persuasive speech that is used to quickly and simply explain an idea or concept.…
Creative destruction is a process in which new, innovative ideas and technologies disrupt and replace older, established industries and firms.…
Team management involves directing and controlling an organizational unit. Some common team management functions include setting goals and objectives, assigning…
