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Random thoughts on
business and finance

What If Analysis Jonathan Poland

What If Analysis

What-if analysis is the process of considering and evaluating hypothetical outcomes. It is a common technique used in early stage…

Camping Strategy Jonathan Poland

Camping Strategy

Camping strategy is the practice of a using a geographical location as a competitive advantage. It has several common applications:…

Consumer Goods Jonathan Poland

Consumer Goods

Consumer goods are goods that are produced and purchased for personal or household use. These goods are typically consumed or…

Risk Management Jonathan Poland

Risk Management

Risk management is the process of identifying, assessing, and prioritizing risks in order to minimize their potential impact on an…

Retail Automation Jonathan Poland

Retail Automation

Retail automation refers to the use of technology to automate and streamline various processes in the retail industry, such as…

Elastic Demand Jonathan Poland

Elastic Demand

Elastic demand is a term used in economics to describe the responsiveness of the quantity of a good or service…

Analytics Jonathan Poland

Analytics

Analytics is the practice of analyzing data in order to draw insights and inform business decisions. This can include analyzing…

Design Strategy Jonathan Poland

Design Strategy

A design strategy is a high-level plan that guides the overall approach to a design. It outlines the goals, principles,…

Go-To-Market Strategy Jonathan Poland

Go-To-Market Strategy

A go-to-market strategy is a plan that outlines how a business will introduce its products or services to the market…

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Net Nuetrality Jonathan Poland

Net Nuetrality

Net neutrality is the principle that all internet traffic should be treated equally, without discrimination or preference given to certain…

Advanced Economy Jonathan Poland

Advanced Economy

An advanced economy is a highly developed economic system that provides a high level of economic well-being and quality of…

Market Expansion Jonathan Poland

Market Expansion

Market expansion is a growth strategy that involves offering an existing product to a new market.

Needs Identification Jonathan Poland

Needs Identification

Needs identification is the process of discovering and understanding a customer’s needs, constraints, pain points, and motivations. This is a…

Creative Destruction Jonathan Poland

Creative Destruction

Creative destruction is a process in which new, innovative ideas and technologies disrupt and replace older, established industries and firms.…

Puffery Jonathan Poland

Puffery

Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…

Resource Efficiency Jonathan Poland

Resource Efficiency

Resource efficiency is the process of using resources in a way that maximizes their value and minimizes waste. This can…

Data Proliferation Jonathan Poland

Data Proliferation

Data proliferation refers to the rapid growth of data, often resulting in a large amount of replicated and low-quality data.…

Brand Equity Jonathan Poland

Brand Equity

Brand equity refers to the value that a brand adds to a product or service. It is the positive perception…