archive

Random thoughts on
business and finance

Intuitive Surgical Jonathan Poland

Intuitive Surgical

Intuitive Surgical is a medical technology company that designs, manufactures, and markets advanced surgical robotic systems. The company was founded…

Sentiment Analysis Jonathan Poland

Sentiment Analysis

Sentiment analysis is the process of analyzing and extracting subjective information from text data. It is a type of natural…

Customer Acquisition Jonathan Poland

Customer Acquisition

Customer acquisition is the process through which a business attracts and persuades consumers to avail its products or services, thereby…

Contingency Planning Jonathan Poland

Contingency Planning

Contingency planning is a risk management strategy that involves developing alternative plans or strategies in case the primary plan is…

Yield Management Jonathan Poland

Yield Management

Yield management is a pricing strategy used by businesses that offer access to fixed-capacity assets, such as airline seats and…

Budget Risk Jonathan Poland

Budget Risk

Budget risk refers to the potential negative consequences that a business may face as a result of budgeting errors or…

Risk Impact Jonathan Poland

Risk Impact

Risk impact refers to the potential consequences or losses that an organization or individual may incur as a result of…

Customer Requirement Jonathan Poland

Customer Requirement

A customer requirement refers to a specification or need that is expressed by a customer, rather than being generated internally…

Payback Theory Jonathan Poland

Payback Theory

Let’s say you live in a town with two bakeries for sale at $1 million each. Both offer similar products…

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Visual Branding Jonathan Poland

Visual Branding

Visual branding is the use of visual elements, such as color, typography, imagery, and design, to create a cohesive and…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…

Selling Points Jonathan Poland

Selling Points

Selling points are the key features or benefits of a product that make it attractive to potential customers. These selling…

Dynamic Pricing Jonathan Poland

Dynamic Pricing

Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…

Dispute Risk Jonathan Poland

Dispute Risk

Dispute risk refers to the potential for a disagreement or conflict to arise in a business context, resulting in negative…

Do-It-Yourself Lobbying 150 150 Jonathan Poland

Do-It-Yourself Lobbying

Yes, it is possible to lobby the government without hiring a professional lobbyist. Lobbying, in its essence, involves advocating for…

Experience Goods Jonathan Poland

Experience Goods

Experience goods are products or services that are consumed through an experiential or participatory process. They are characterized by their…

Fixed Costs Jonathan Poland

Fixed Costs

Fixed costs are expenses that remain constant regardless of changes in a company’s level of production or sales. These costs…

Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term physical resources that are used in a business to produce goods or services. They are also…