Customer advocacy is a customer service strategy that involves employees representing and fighting for the interests of customers, rather than…
Technology is an important component of every business, constantly reshaping entire industries. Keeping pace with new and emerging technology can…
Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They…
An augmented product is a product that includes intangible benefits beyond the physical product itself. These intangible benefits may include…
Renewing a government contract typically involves a series of steps to assess the contractor’s performance, determine whether renewal is in…
Ideation is the process of generating ideas and solutions to problems. It is a crucial step in the creative process,…
Value pricing is a pricing strategy in which a company sets its prices based on the perceived value that its…
A unique knowledge that provides a competitive edge in a specific situation is known as an information advantage. This advantage…
IT Governance refers to the way in which an organization’s executive leadership manages and directs information technology. It is a…
