Brand Engagement

Brand Engagement

Brand Engagement Jonathan Poland

Brand engagement refers to the interaction between a customer and a brand, and can be used as a way to measure the effectiveness of a brand’s products, services, environments, and communications. The definition of a “valuable interaction” may vary from one organization to another, and some companies may view brand engagement as a key driver of revenue while others may view it as a less important metric compared to financial metrics such as customer lifetime value. The following are common types of brand engagement.

Purchases
Purchases of a product or service.

Loyalty Programs
A customer joins a loyalty program.

Products & Services
Time spent interacting with your products or services. For example, customers may spend hours a day interacting with a game.

Visits
Visits to a physical location such as a showroom or an electronic location such as a website or app.

Contacts
A customer contacts you.

Communications
A customer interacts with your promotions & communications. For example, a customer opens a catalog you sent them.

Search
A customer seeks out your brand by name. For example, the number of people searching for your brand on a search engine.

Subscriptions
A customer subscribes to a service such as a newsletter.

Mentions, Shares, Likes
Mentions and interactions in media such as social media.

Word of Mouth
A customer recommends your product to a friend.

Views
Views of content such as a promotional video for a new product.

Learn More
What is Fandom? Jonathan Poland

What is Fandom?

Fandom refers to the subculture that develops around particular popular culture series or formats, such as films, television shows, characters,…

Team Manager Jonathan Poland

Team Manager

A team manager is responsible for directing and controlling an organizational unit. This leadership role involves authority and accountability for…

Advertising Jonathan Poland

Advertising

Advertising is a form of marketing that involves the use of paid media to promote a product, service, or idea…

Direct Marketing Jonathan Poland

Direct Marketing

Direct marketing is a type of marketing that involves communicating directly with potential customers in order to generate a response…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone and that abundance, rather than scarcity, is the natural…

What Is Requirements Quality? Jonathan Poland

What Is Requirements Quality?

Requirements quality refers to the extent to which the requirements for a project align with the business goals and support…

Advanced Economy Jonathan Poland

Advanced Economy

An advanced economy is a highly developed economic system that provides a high level of economic well-being and quality of…

Examples of Consumer Goods Jonathan Poland

Examples of Consumer Goods

Consumer goods are physical products that are purchased by individuals for their own personal use. These goods are typically tangible,…

Competitive Intelligence Jonathan Poland

Competitive Intelligence

Competitive intelligence is the process of collecting and analyzing information about competitors, markets, industries, products, and customers in order to…

Search →

Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.

Key Bridge

People. Profit. Progress.

Business is the lifeblood of progress and you are the driving force regardless of where you fit in the value chain. People drive profit by bringing useful products and services to market. Profit drives progress by allowing the best ideas to emerge and the best investments to win.

This is the cycle of capital that moves the world forward and that’s why I started Key Bridge, a private membership for the pursuit of profit and progress; a platform for building better assets, tackling global challenges, and advancing the greater good.