Marketing is the process of identifying customer needs and developing strategies to meet those needs. This involves conducting market research, developing products and services, building a brand, setting prices, promoting the business, and distributing products to customers.
Marketing theories are principles and ideas that guide these activities, and they are often based on research and data. Some marketing theories are commonly used in the field, while others may be considered more unusual or specialized. Overall, marketing theories help businesses understand how to effectively reach and engage with their customers.
The following is a list of marketing theories…
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Above The Line
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Active Silence
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Added Value
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Attention Economics
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Bargaining Power
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BATNA
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Behavioral Targeting
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Below The Line
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Benchmark Price
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Bespoke
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Bliss Point
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Bogey
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Brand Awareness
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Brand Culture
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Brand Recognition
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Bricks And Clicks
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Buyer Persona
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Call To Action
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Channel Conflict
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Choice Architecture
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Club Theory
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Competitive Market
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Competitive Parity
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Complementary Goods
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Complex Sales
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Cross-Selling
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Customer Journey
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Decoy Effect
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Economies Of Scale
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Economies Of Scope
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Experience Economy
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Fear Of Missing Out
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First-Mover Advantage
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Hard Selling
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Inferior Good
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Long Tail
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Market Position
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Market Price
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Market Saturation
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Mere Exposure Effect
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Message Framing
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Nudge Theory
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Peak Experiences
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Penetration Pricing
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Perfect Competition
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Predatory Pricing
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Premiumisation
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Price Discrimination
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Price Points
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Price Sensitivity
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Price Skimming
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Price Umbrella
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Pricing Power
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Product Diffusion
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Puffery
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Relative Price
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Retargeting
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Sales Objections
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Scarcity Marketing
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Selling Points
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Sensory Analysis
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Serviceable Available Market
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Six Degrees Of Separation
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Soft Selling
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Sticky Prices
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Substitution Price
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Target Audience
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Target Market
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Through The Line
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Top Of Mind
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Visual Merchandising
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