Prototyping

Prototyping

Prototyping Jonathan Poland

A prototype is a preliminary version of something that is used to test and refine an idea, design, process, technology, product, service, or creative work. It serves as a tool for gathering requirements, developing and planning strategies, and evaluating the feasibility of a concept. Prototypes are often used to explore and validate the potential of a new idea or to identify areas for improvement before committing to a full-scale implementation. The following are common types of prototype.

Architectural Animation
A movie that walks through the proposed 3D space of a building or structure.

Concept Art
Illustrations that capture an aspect of design such as an idea, layout, form, aesthetic, architecture or sequence.

Demo
A short, unpolished version of a work such as a song, film, visual design, game or business application.

Evolutionary Prototype
A prototype that is extended over a considerable period of time that represents a future version of something. For example, a concept car that is developed as a potential future production model.

Form Study
An object or animation that explores size, shape, form and appearance.

Functional Prototype
A prototype that is close to the end result in functionality. For example, a user interface that works with test data but isn’t properly developed as an well designed and integrated system.

Horizontal Prototype
A prototype that shows a complete user interface without the ability to drill down.

Low Fidelity
A prototype that is less detailed or lower quality than the intended end result.

Minimum Viable Product
A product that’s complete enough to put in front of customers as tool of market research or as a beta release.

Mockup
A broad category of prototype that looks like the finished product but is completely lacking functionality. For example, a webpage depicted as an image or a car without an engine for use in wind tunnel testing.

Paper Prototype
Illustrations and primitive cardboard models of design ideas.

Proof Of Concept
An implementation of a method or design to prove that it can work.

Proof Of Principle
A test of a foundational idea.

Rapid Prototyping
Techniques such as 3D printing that produce a physical object from a computer aided design.

Scale Model
A smaller, typically non-functional, model. Commonly used for large things such as buildings, automobiles or aircraft.

Simulations
Software visualizations of physical things.

Sports Prototype
An advanced automobile that is only used for racing. Often used as a prototype for advanced technologies that may be used in future production models.

Static Prototype
A prototype that appears to be functional but is in fact hardcoded. For example, software that fakes its data as opposed to integrating with data repositories.

Storyboard
A series of graphics that visualize a sequence such as a user interaction or a scene in a film.

Throwaway Prototype
A low cost prototype that is quickly developed with limited quality and functionality. Essentially the opposite of an evolutionary prototype that represents a state of the art design.

Vertical Prototype
A user interface mockup with drill down capabilities.

Wireframes
An illustration of a skeletal framework that serves as a blueprint for a design.

Digital Channels Jonathan Poland

Digital Channels

A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels…

Risk Reduction Jonathan Poland

Risk Reduction

Risk reduction involves the use of various methods to minimize or eliminate risk exposures. This can be done by decreasing…

Business Management Jonathan Poland

Business Management

Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…

Market Entry Strategy Jonathan Poland

Market Entry Strategy

A market entry strategy is a plan for introducing products and services to a new market. This can provide an…

Risk Estimates Jonathan Poland

Risk Estimates

Risk estimates are predictions or projections of the likelihood and potential consequences of risks. They are used to inform risk…

Digital Goods Jonathan Poland

Digital Goods

Digital goods are products that are delivered and consumed in digital form, rather than as a physical object. These goods…

Product-as-a-Service Jonathan Poland

Product-as-a-Service

The Product-as-a-Service business model involves offering a service in areas that were traditionally sold as products. This model involves ongoing…

What’s a GSA Contract? 150 150 Jonathan Poland

What’s a GSA Contract?

A GSA (General Services Administration) Contract, also known as a GSA Schedule or a Federal Supply Schedule, is a long-term,…

Brand Risk Jonathan Poland

Brand Risk

Brand risk refers to the potential for a brand to lose value or for a new brand to fail in…

Learn More

Accounts Receivable Jonathan Poland

Accounts Receivable

Accounts receivable (AR) are the outstanding amounts owed to a business by its customers for goods or services provided on…

Federal Grants 150 150 Jonathan Poland

Federal Grants

The US government grant money is divided into a variety of categories, including: Social programs: These programs provide assistance to…

Structural Capital Jonathan Poland

Structural Capital

Structural capital is one of the three primary components of intellectual capital, and consists of the supportive infrastructure, processes, and…

Feedback Loop Jonathan Poland

Feedback Loop

A feedback loop is a process in which the output of a system is used as input to adjust the…

What is the Iterative Process? Jonathan Poland

What is the Iterative Process?

An iterative process is a method of working through a problem or project by repeating a series of steps, each…

Tactical Planning Jonathan Poland

Tactical Planning

Tactical planning is the process of developing specific strategies and actions to achieve the objectives of an organization. It involves…

Penetration Pricing Jonathan Poland

Penetration Pricing

Penetration pricing is a pricing strategy in which a company initially sets a low price for its products or services…

Lead Qualification Jonathan Poland

Lead Qualification

Lead qualification is the process of identifying the most promising sales leads and focusing sales efforts on those leads that…

Direct Marketing Jonathan Poland

Direct Marketing

Direct marketing is a type of marketing that involves communicating directly with potential customers in order to generate a response…