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Random thoughts on
business and finance

Research Skills Jonathan Poland

Research Skills

Research skills are abilities that enable individuals to effectively investigate, analyze, and communicate knowledge. These skills are essential for success…

Durable Competitive Advantage Jonathan Poland

Durable Competitive Advantage

The most important aspect of durability is market fit. Unique super simple products or services that does change much if…

What is a thought experiment? Jonathan Poland

What is a thought experiment?

A thought experiment is a mental exercise that involves exploring the implications or consequences of a hypothetical idea, story, or…

Refinancing Risk Jonathan Poland

Refinancing Risk

Refinancing risk is the risk that a borrower will be unable to secure new debt to replace an existing debt…

What is Food Sovereignty? Jonathan Poland

What is Food Sovereignty?

Food sovereignty is the right of peoples and countries to define their own food and agriculture systems, rather than being…

Sales Promotion Jonathan Poland

Sales Promotion

Sales promotion refers to the use of various incentives and discounts to encourage customers to make a purchase. These promotions…

BATNA Jonathan Poland

BATNA

BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

What is a Focus Group? Jonathan Poland

What is a Focus Group?

A focus group is a research method in which a small, diverse group of people are brought together to discuss…

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Product Differentiation Jonathan Poland

Product Differentiation

Product differentiation is the unique value that a product offers on the market. This value can come from a variety…

Technology Theories Jonathan Poland

Technology Theories

A technology theory is a broad idea that has significant implications for technology and its effects on society and culture.…

Manufacturing 150 150 Jonathan Poland

Manufacturing

Manufacturing is a critical phase in business development, especially for companies that produce physical goods. The synergies between manufacturing and…

Accountability Jonathan Poland

Accountability

Accountability refers to the responsibility of an organization or individual to provide explanations for their actions and accept responsibility for…

Go-To-Market Strategy Jonathan Poland

Go-To-Market Strategy

A go-to-market strategy is a plan that outlines how a business will introduce its products or services to the market…

Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…

Analytics Jonathan Poland

Analytics

Analytics is the practice of analyzing data in order to draw insights and inform business decisions. This can include analyzing…

Active Silence Jonathan Poland

Active Silence

Active silence is the intentional and strategic use of silence in communication. It involves the ability to listen attentively and…

Price Promotion Strategy Jonathan Poland

Price Promotion Strategy

A price promotion is a marketing strategy that involves temporarily lowering the price of a product or service in order…