Long Tail Model

Long Tail Model

Long Tail Model Jonathan Poland

The long tail refers to a business model that allows a large number of niche products or services to be sold, often through the internet. This model allows individuals or small businesses to sell products or services that were previously only available from larger, more established firms or professionals. The long tail model can create a market for products or services that appeal to a small number of consumers, but that collectively make up a large portion of the market. Because the long tail model allows for the sale of a wide range of niche products and services, it can often dominate industries by catering to a larger and more diverse group of consumers. The following are common examples.

Vacation Rentals
Markets for people to rent their homes, apartments and vacation properties. Represents a major market relative to hotels.

Knowledge
Forums, blogs and wikis that allow enthusiasts to share knowledge.

Search
Search engines are a foundational technology that allow small contributors to reach an audience. Without search, customers would need to go directly to a media outlet to get information.

Car Rentals
Vehicle sharing markets as opposed to car rental shops.

Taxis
A market for ride sharing. Competes with licensed taxis.

Design
A crowdsourced design for a company logo as opposed to hiring an advertising agency or graphic design firm.

Media
Crowdsourced media such as promotional videos for music.

Photos
A photo sharing site as a source for images as opposed to hiring a professional photographer and models.

Self-Publishing
Self-publishing companies that allow anyone to publish and distribute a book and ebook.

Ecommerce
A platform that allows individual sellers.

Auctions
An electronic marketplace for used items, art and collectables.

Freelancing
A site that connects freelancers in a variety of professions to clients.

Entertainment
A video sharing site with revenue sharing from advertising. Allows independent producers to distribute their works to compete with large entertainment companies.

Reviews
Restaurant reviews from thousands of customers as opposed to a single review from a professional food critic.

Peer-to-peer Computing
Computing platforms that use the collective resources of people’s devices as opposed to centralized cloud infrastructure.

Product Design
Crowdsourcing the design of products such as t-shirts or more complex items such as sportswear.

Contests
Contests to achieve a result such as developing a big idea in advertising.

Seed Swapping
An agricultural method of saving naturally occurring non-GMO seeds and sharing them as opposed to obtaining seeds from large biotechnology firms.

Crowdfunding
Funding a project or venture by raising money from a large number of people as an alternative to bank loans.

Word of Mouth
Communication or marketing that is spread from person to person using platforms such as social media. Provides incentives to firms to deliver a crowd-pleasing product or service.

Research
Solving problems in fields such as healthcare by asking a large number of people to answer a survey.

Computation
Solving computationally complex problems by asking users to donate computing time by installing a screen saver that activates when a device is idle. For example, the SETI@home program uses donated computing cycles to search for extraterrestrial intelligence in radio signals.

Learn More…

Audience Analysis Jonathan Poland

Audience Analysis

Audience analysis is the process of studying and understanding the characteristics of…

Demand Generation Jonathan Poland

Demand Generation

Demand generation is any marketing or sales activity designed to create recognition,…

Total Addressable Market Jonathan Poland

Total Addressable Market

A total addressable market (TAM) is the total potential revenue that a…

Scarcity Marketing Jonathan Poland

Scarcity Marketing

Scarcity marketing is a strategy that involves creating a perception of limited…

Pricing Power Jonathan Poland

Pricing Power

Pricing power refers to a company’s ability to increase prices without significantly…

Data Architecture Jonathan Poland

Data Architecture

Data architecture refers to the principles, structures, standards, controls, models, transformations, interfaces,…

Service Level Objective Jonathan Poland

Service Level Objective

An service level objective (SLO) is a standard used to measure the…

Fair Competition Jonathan Poland

Fair Competition

Fair competition refers to competition between businesses that is open and equitable,…

Organizational Capital Jonathan Poland

Organizational Capital

Organizational capital refers to the intangible assets and resources within an organization…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Project Failure Jonathan Poland

Project Failure

A project is considered a failure when it does not meet the…

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer…

Data Proliferation Jonathan Poland

Data Proliferation

Data proliferation refers to the rapid growth of data, often resulting in…

What is Supply? Jonathan Poland

What is Supply?

Supply refers to the amount of a product or service that is…

Business Goals Jonathan Poland

Business Goals

Business goals are targets that an organization sets for itself in order…

What is Reliability? Jonathan Poland

What is Reliability?

Reliability is a measure of the ability of a product or service…

Team Leadership Jonathan Poland

Team Leadership

Team leadership involves guiding and representing a team, using influence rather than…

Balance Sheet Jonathan Poland

Balance Sheet

The balance sheet is a financial statement that provides a snapshot of…

Ingredient Branding Jonathan Poland

Ingredient Branding

Ingredient branding, also known as component branding or parts branding, is a…