Market Position

Market Position

Market Position Jonathan Poland

The market position of a brand, product, or service refers to its place in a crowded market. It is the reason why customers choose to buy a particular product, and it is determined by factors such as customer needs, customer perceptions, and the competitive advantages of a company. In other words, a market position is the space that an established brand, product, or service occupies in the market, and it is defined by the unique value it offers to customers and the ways in which it differentiates itself from its competitors. The following are common types of market position.

Brand Identity
The mission, vision, concepts, visual symbols, ethics, culture, reputation and legacy of a brand. People buy what inspires them.

Brand Recognition
How well your brand is known. People will often buy what they recognize.

Customers
Relationships with customers. For example, a restaurant that has impressed thousands of customers over the years that enjoys repeat business and high ratings online.

Price
Your prices. Price is one of the strongest types of competition. In many industries, customers typically purchase the lowest price item that meets a minimum level of quality.

Features
The capabilities and performance of your products and services.

Quality
The value of your products and services including intangible elements such as experience and reliability.

Channels
Reaching your customers. Customers often buy from the most convenient location or from the salesperson who reaches out to them first.

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Product Quality Jonathan Poland

Product Quality

Product quality refers to the inherent characteristics of a product that determine its value to customers. It can include factors…

Implementation Risk Jonathan Poland

Implementation Risk

Implementation risk refers to the potential negative consequences that a business may face as a result of difficulties or failures…

Sales Quota Jonathan Poland

Sales Quota

A sales quota is a target for the revenue or units sold that a sales department, team, or individual is…

Schedule Risk Jonathan Poland

Schedule Risk

Schedule risk refers to the risk that a strategy, project, or task will take longer than expected to complete. A…

Organizational Culture Jonathan Poland

Organizational Culture

Organizational culture refers to the shared beliefs, values, customs, behaviors, and symbols that characterize an organization and differentiate it from…

Overhead Costs Jonathan Poland

Overhead Costs

Overhead costs, also known as “indirect costs” or “indirect expenses,” are the costs that a company incurs in order to…

Public Relations Jonathan Poland

Public Relations

Public relations (PR) refers to the practice of managing the spread of information between an organization and its stakeholders. The…

Marketing Metrics Jonathan Poland

Marketing Metrics

Marketing metrics are a way to evaluate the success of marketing efforts at various levels, such as the organization, team,…

Algorithms Jonathan Poland

Algorithms

An algorithm is a set of instructions or rules that are followed to solve a problem or accomplish a task.…

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Market Position Jonathan Poland

Market Position

The market position of a brand, product, or service refers to its place in a crowded market. It is the…

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What is Food Sovereignty?

Food sovereignty is the right of peoples and countries to define their own food and agriculture systems, rather than being…

Adoption Lifecycle Jonathan Poland

Adoption Lifecycle

The adoption lifecycle refers to the process by which customers adopt and become familiar with a new product or technology.…

Analytical Skills Jonathan Poland

Analytical Skills

Analytical skills are the abilities, knowledge, and experience related to the gathering, processing, organizing, and interpreting of information. These skills…

Critical Mass Jonathan Poland

Critical Mass

In economics, critical mass refers to the minimum size a company needs to be in order to effectively compete in…

Organizational Structure Jonathan Poland

Organizational Structure

Organizational structure refers to the formal systems that define how an organization is governed, directed, operated, and controlled. It is…

Innovation 101 Jonathan Poland

Innovation 101

Innovation is the process of creating new ideas, products, or processes that add value to a company. This can be…

Strategic Planning Jonathan Poland

Strategic Planning

The strategic planning process is a systematic way for an organization to set its goals and develop the actions and…

Brand Management Jonathan Poland

Brand Management

Brand management is the process of creating, developing, and managing a brand in order to build brand equity and drive…