Product 101

Product 101

Product 101 Jonathan Poland

A product is an item that is offered for sale. It can be a tangible good, such as a car or a book, or an intangible service, such as a haircut or a consulting service. A product can also be a combination of goods and services, such as a vacation package that includes transportation, lodging, and activities. A product is an essential part of a company’s offering, and it is typically developed and marketed to meet the needs and wants of a specific group of customers. Products can be classified in various ways, such as by type, function, or target market, and companies often have a wide range of products in their product mix. The development and management of a company’s products is an important part of its overall business strategy.

There are many different types of products, and they can be classified in various ways. Here are a few examples of common product classifications:

  • By type: Products can be classified based on their physical characteristics, such as whether they are tangible goods or intangible services. Tangible goods are physical products that can be touched, seen, and owned, such as cars, books, and toys. Intangible services are activities or benefits that are provided to customers, such as education, healthcare, and entertainment.
  • By function: Products can also be classified based on the function they serve or the problem they solve. For example, products can be classified as basic (e.g., food, clothing), convenience (e.g., pre-packaged meals, online shopping), or specialty (e.g., designer clothing, high-end electronics).
  • By target market: Products can also be classified based on the specific group of customers they are designed for. For example, products can be classified as consumer goods (e.g., food, clothing), business-to-business (B2B) goods (e.g., office supplies, industrial machinery), or government goods (e.g., military equipment, highway construction materials).

These are just a few examples of how products can be classified. There are many other ways to classify products, and different companies and industries may use different classification systems. Ultimately, the type of product and the way it is classified will depend on the specific context and the needs of the company and its customers.

Learn More
Organizational Capital Jonathan Poland

Organizational Capital

Organizational capital refers to the intangible assets and resources within an organization that support its operations and enable it to…

Dynamic Pricing Jonathan Poland

Dynamic Pricing

Dynamic pricing refers to the practice of changing prices in real time in response to changes in market conditions or…

Risk-Reward Ratio Jonathan Poland

Risk-Reward Ratio

The risk-reward ratio is a measure that compares the potential for losses to the potential for gains for a particular…

Law of Supply and Demand Jonathan Poland

Law of Supply and Demand

The Law of Supply and Demand is one of the fundamental principles of economics. It states that the quantity of…

Chaos Theory Jonathan Poland

Chaos Theory

Chaos theory is a branch of mathematics that studies the behavior of complex systems and the impact of small changes…

What is Reliability? Jonathan Poland

What is Reliability?

Reliability is a measure of the ability of a product or service to perform consistently and predictably over time. It…

Pricing Strategies Jonathan Poland

Pricing Strategies

Pricing strategy involves deciding on the right prices for a company’s products or services in order to achieve specific business…

Administrative Skills Jonathan Poland

Administrative Skills

Administrative skills are abilities and personality traits that enable a person to be efficient and organized in a workplace setting.…

Internal Communication Jonathan Poland

Internal Communication

Internal communication is the exchange of information within an organization that is designed to help it achieve its goals. This…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Benchmarking Jonathan Poland

Benchmarking

Benchmarking is the process of comparing the performance of a business, product, or process against other businesses, products, or processes…

Companies Likely to Aquire Federal Funding 150 150 Jonathan Poland

Companies Likely to Aquire Federal Funding

While the specific industries receiving federal funding can vary depending on the country and its government priorities, there are several…

Brand Metrics Jonathan Poland

Brand Metrics

Brand metrics are used to assess the effectiveness of branding efforts and marketing strategies in terms of brand identity, positioning,…

Telecommuting Jonathan Poland

Telecommuting

Telecommuting, also known as remote work or working from home, is a type of flexible work arrangement in which employees…

Process Capital Jonathan Poland

Process Capital

Process Capital is a term that refers to the financial resources that a company uses to fund its operations and…

Market Position Jonathan Poland

Market Position

The market position of a brand, product, or service refers to its place in a crowded market. It is the…

Two-Sided Market Jonathan Poland

Two-Sided Market

A two-sided market, also known as a multi-sided platform, is a market in which two or more groups of customers…

The Lobbying Process 150 150 Jonathan Poland

The Lobbying Process

Lobbying the government involves a series of steps to effectively communicate your message, build relationships with decision-makers, and influence public…

Innovation Process Jonathan Poland

Innovation Process

Innovation refers to the process of making significant improvements by taking bold steps forward, rather than making incremental progress. This…