Qualitative Data

Qualitative Data

Qualitative Data Jonathan Poland

Qualitative data refers to information that is expressed in a language such as English and cannot be easily quantified or measured. It is often contrasted with quantitative data, which can be represented numerically and is more easily processed by machines. While qualitative data may provide deeper insights and context, it is more difficult to analyze and requires advanced techniques such as artificial intelligence for natural language processing. Currently, most qualitative data is generated by humans, but it is possible that machines may eventually be able to express complex ideas with words as well.

The following are common examples of qualitative data.

  • Strategy – A company executive expresses a company’s strategy in words.
  • Designs – An architect describes a concept for a building to a client.
  • Communication – A stock analyst advises an investor on a private call.
  • Stories – A firm builds an extremely valuable brand by telling stories that people find compelling.
  • Comments & Feedback – A new game is released and people who try it post their feelings and ideas about it.
  • Guides – A guide describes how to write code in a particular programming language.
  • Knowledge- A physicist explains a new theory with a short analogy. The theory goes on to change our understanding of the universe and has countless applications for engineering and technology.
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Captive Market Jonathan Poland

Captive Market

A captive market is a market where a group of customers is forced to buy from a limited number of…

Team Management Jonathan Poland

Team Management

Team management involves directing and controlling an organizational unit. Some common team management functions include setting goals and objectives, assigning…

Generic Brand Jonathan Poland

Generic Brand

A generic brand is a type of brand that does not have a distinct or unique image. Instead, it is…

Agency Cost Jonathan Poland

Agency Cost

An agency cost is an inefficiency that arises when there are differences in the motivations and access to information between…

Strategic Risk Jonathan Poland

Strategic Risk

Strategy risk refers to the potential for losses resulting from the implementation of a particular strategy. All strategies carry some…

Customary Pricing Jonathan Poland

Customary Pricing

Customary pricing refers to the pricing practices that are considered typical or normal in a particular industry or market. This…

Elastic Demand Jonathan Poland

Elastic Demand

Elastic demand is a term used in economics to describe the responsiveness of the quantity of a good or service…

Operating Revenue Jonathan Poland

Operating Revenue

Operating revenue is the income that a company generates from its core business operations. It is a key measure of…

Venture Capital Jonathan Poland

Venture Capital

Venture capital is a type of private equity financing that is provided to early-stage, high-risk, high-potential companies. Venture capital is…

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