Strategic Planning

Strategic Planning

Strategic Planning Jonathan Poland

The strategic planning process is a systematic way for an organization to set its goals and develop the actions and resources necessary to achieve them. This process typically involves the following steps:

  1. Define the organization’s mission, vision, and values: This step involves clarifying the purpose of the organization and what it stands for, as well as its long-term aspirations and guiding principles.
  2. Conduct a thorough analysis of the internal and external environments: This step involves gathering and analyzing information about the organization’s strengths, weaknesses, opportunities, and threats, as well as the broader market and competitive landscape.
  3. Identify the organization’s strategic goals and objectives: Based on the analysis of the internal and external environments, this step involves setting clear and specific goals that the organization aims to achieve.
  4. Develop a strategy to achieve the identified goals: This step involves determining the actions and resources necessary to achieve the goals, as well as how they will be implemented and coordinated.
  5. Implement the strategy: This step involves putting the plan into action, including allocating resources, setting performance targets, and monitoring progress.
  6. Evaluate and adjust the strategy as needed: This step involves regularly reviewing the effectiveness of the strategy and making adjustments as necessary to ensure that the organization remains on track to achieve its goals.

Overall, the strategic planning process is an ongoing function that requires the involvement and input of the organization’s top management and other key stakeholders. It is essential for guiding the direction and decision-making of the organization and ensuring its long-term success.

Learn More
What is a Flagship? Jonathan Poland

What is a Flagship?

A flagship is a product or service that represents the best a company has to offer and is intended to…

Fourth Industrial Revolution Jonathan Poland

Fourth Industrial Revolution

The fourth industrial revolution, also known as Industry 4.0, refers to the current transformation of the economy towards the widespread…

Program Controls Jonathan Poland

Program Controls

Program controls are the mechanisms that enable a computer program to execute a set of instructions in a specific order…

Performance Goals Jonathan Poland

Performance Goals

Performance goals are targets or objectives that are set for an employee’s work, typically in collaboration with their manager. These…

Incident Management Jonathan Poland

Incident Management

Incident management is a process that involves the organization and coordination of efforts to address and resolve information technology incidents.…

Sales Quota Jonathan Poland

Sales Quota

A sales quota is a target for the revenue or units sold that a sales department, team, or individual is…

Marketing Experimentation Jonathan Poland

Marketing Experimentation

Marketing experimentation involves making changes to various aspects of a company’s marketing efforts, such as its products, prices, promotional strategies,…

Key Strengths Jonathan Poland

Key Strengths

Key strengths are talents, character traits, and knowledge that are particularly relevant to a given role. These are often listed…

Customary Pricing Jonathan Poland

Customary Pricing

Customary pricing refers to the pricing practices that are considered typical or normal in a particular industry or market. This…

Content Database

Soft Launch Jonathan Poland

Soft Launch

A soft launch is a product launch that is limited in scope, such as a release to a small group…

Over-positioning Jonathan Poland


Over-positioning refers to the practice of positioning a brand in a way that is too narrow or limited, potentially limiting…

Operating Costs Jonathan Poland

Operating Costs

Operating costs are the expenses that a company incurs in order to generate revenues from its business operations. These costs…

Conformance Quality Jonathan Poland

Conformance Quality

Conformance quality refers to the production of products and delivery of services that meet specified standards or requirements. It is…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…

Market Fit Jonathan Poland

Market Fit

Market fit refers to the extent to which a product or service meets the needs and preferences of a target…

Beautiful Words Jonathan Poland

Beautiful Words

Beautiful words are words that have a mysterious, wondrous, or charming quality. They can also have a dark or conflicted…

What is FOMO? Jonathan Poland

What is FOMO?

Fear of missing out, also known as FOMO, is a type of motivation that is driven by a fear of…

Risk Estimates Jonathan Poland

Risk Estimates

Risk estimates are predictions or projections of the likelihood and potential consequences of risks. They are used to inform risk…