Expectancy Theory

Expectancy Theory

Expectancy Theory Jonathan Poland

Expectancy theory is a motivational concept that suggests people are motivated by their beliefs about the relationship between their efforts and their performance, as well as their beliefs about the potential outcomes of their performance. According to this theory, individuals are motivated to engage in a particular behavior when they believe that their efforts will lead to successful performance, and that successful performance will result in desirable outcomes. In other words, people are motivated by their expectations that their actions will lead to certain results. Here are some examples.

Optimism
Optimism is a tendency to think about the positive side of things. Optimists have a favorable view of calculated risk taking such that they believe that effort and initiative will be rewarded. According to expectancy theory, this would produce motivation.

Role Models
Expectancy theory is based on the belief that effort produces performance and performance produces desirable outcomes. In this context, positive role models that have worked hard to improve their performance who are then rewarded for all this effort will increase motivation. Likewise, role models that fail somewhere in this model will decrease motivation. For example, parents who work hard to earn a high income who are nonetheless unhappy and uninspiring people may decrease the motivation of children to participate in similar lines of effort.

Locus of Control
Locus of control is the degree to which an individual feels that they define themselves and are able to change the world. Individuals with a low locus of control feel like victims of circumstances, systems and competition. According to expectancy theory, such individuals are unlikely to feel motivated.

Mediocrity
Mediocrity is an uninspiring state of existence whereby an individual seeks only safety, security and entertainment. Such individuals avoid risk at all cost and also may seek to prohibit risk taking and punish risk takers. The mediocre can be motivated up to the point of being fed, safe and entertained but feel zero motivation to do anything else. This can be described with expectancy theory as low valence whereby individuals feel that things such as adventure, experiences, self-expression, exploring brave ideas, making the world a better place and self-fulfillment have no value.

Gamification
Gamification is the process of making things feel like games whereby individuals are constantly rewarded for effort and performance. This is likely to increase motivation towards a task. Overexposure to games could theoretically decrease motivation in real life as expectations for instant rewards for every effort are quickly disappointed in the real world.

Self-Efficacy
Self-efficacy is confidence in your character and talents. According to expectancy theory this would dramatically increase motivation as you believe efforts are rewarded.

Personal Resilience
High expectations can quickly lead to disappointment such that personal resilience is likely to greatly improve motivation over time. An individual who believes effort produces great rewards may be surprised at how many problems occur before rewards are realized. Personal resilience is the ability to push through problems and stress without loss of enthusiasm.

Formula
Expectancy theory has the following formula, but it can’t be validated with the scientific method because it isn’t possible to measure beliefs accurately

  • Motivational Force = Expectancy × Instrumentality × Valence
  • Expectancy = Belief that effort produces performance
  • Instrumentality = Belief that performance produces outcomes
  • Valence = Belief that outcomes are desirable

Adoption Lifecycle Jonathan Poland

Adoption Lifecycle

The adoption lifecycle refers to the process by which customers adopt and become familiar with a new product or technology.…

Keep It Super Simple Jonathan Poland

Keep It Super Simple

Keep it Super Simple or Keep it Simple Stupid. The KISS principle is a design guideline that suggests that unnecessary…

Cost of Capital Jonathan Poland

Cost of Capital

The cost of capital is the required rate of return that a company must earn on its investments in order…

Contract Awards Calendar 150 150 Jonathan Poland

Contract Awards Calendar

Governments around the world typically follow a structured and organized process for awarding contracts to suppliers, contractors, and service providers.…

Customer Service Principles Jonathan Poland

Customer Service Principles

Customer service principles are guidelines that an organization follows to shape its service strategy, policies, procedures, measurement, and culture. These…

Rationalism vs Empiricism Jonathan Poland

Rationalism vs Empiricism

Rationalism and empiricism are two philosophical approaches to understanding the world and acquiring knowledge. While they share some similarities, they…

Capitalism Jonathan Poland

Capitalism

Capitalism is an economic system based on the principles of economic freedom, private ownership, and the creation of wealth through…

Market Saturation Jonathan Poland

Market Saturation

Market saturation refers to a state in which a particular market is filled with a high number of similar products…

Business Development Skills Jonathan Poland

Business Development Skills

Business development is a term that is often used to refer to sales jobs. However, it can also refer to…

Learn More

Strategic Partnership Jonathan Poland

Strategic Partnership

A strategic partnership is a relationship between two or more organizations that is characterized by mutual cooperation and the sharing…

Federal Grants 150 150 Jonathan Poland

Federal Grants

The US government grant money is divided into a variety of categories, including: Social programs: These programs provide assistance to…

Public Relations Jonathan Poland

Public Relations

Public relations (PR) refers to the practice of managing the spread of information between an organization and its stakeholders. The…

Economic Change Jonathan Poland

Economic Change

Economic change refers to shifts in economic conditions, such as changes in GDP, employment rates, and prices. These shifts can…

Business Capability Jonathan Poland

Business Capability

A business capability is a broad term that refers to the things that a business is able to do or…

Feasibility Analysis Jonathan Poland

Feasibility Analysis

Feasibility analysis is the process of evaluating the potential of a proposed project or system to determine whether it is…

Quality Requirements Jonathan Poland

Quality Requirements

Quality requirements refer to the specific standards that a product, service, process, or environment must meet in order to be…

Productivity Jonathan Poland

Productivity

Productivity is a measure of how efficiently resources are used to produce goods and services. It is typically calculated by…

A/B Testing Jonathan Poland

A/B Testing

A/B testing, also known as split testing or experimentation, is a statistical method used to compare two versions of a…