Product Benefits

Product Benefits

Product Benefits Jonathan Poland

A product benefit is the value that a customer derives from a product or service. It is what makes the product useful, desirable, or satisfying to the customer, and is often expressed in terms of the customer’s needs, expectations, requirements, or motivations. Marketing and sales professionals recognize that customers are typically more interested in the benefits of a product than in its technical details or features. Therefore, highlighting the benefits of a product is an effective way to persuade customers to buy it. Examples of product benefits include convenience, performance, reliability, safety, and cost savings. The following are illustrative examples of a product benefit.

A product that allows a customer to achieve an objective. For example, a refrigerator that makes small ice cubes allows a customer to make their favorite iced beverage at home.

A product that saves the customer money. For example, a parent who is looking to save money on batteries for children’s toys finds that rechargeable batteries have a lower lifetime cost than disposables.

A product or service that saves the customer time or makes things easier such as delivery of groceries to your door.

Comfort such as headphones that you can barely notice you’re wearing.

A camera that is intuitive to use.

Professional software that saves an architect time in developing concepts for a client.

An electric car that can make it from one city to another on a single charge.

An electric bus that helps a city to achieve its sustainability targets.

Peak Experience
A sailboat that helps a customer pursue a life of adventure.

A book that helps a person to change in a positive direction.

A pair of shoes that inspire a customer with their style.

A game system that allows a customer to play anywhere.

An airline that has a good safety record and reputation makes a customer feel safe on flights.

A restaurant in Paris that represents an authentic cultural experience.

A game that is so engaging that you dream about it.

Health & Wellness
A meal that customers perceive as healthy.

A pair of running shoes associated with a customer’s favorite sports hero.

An environmentally friendly product that helps customers to feel good about a purchase.

A television that doesn’t pause slightly when you turn it on or change channels.

Customer Service
A restaurant that meets customer expectations for service such that they enjoy the experience.

A customer needs a phone to keep working after they drop it.

A traveler expects an extremely clean hotel room.

A customer needs their stock trading app to work at all times with no outages.

Peace of Mind
A customer wants to know that their mobile phone is secure and private.

A customer wants to access their streaming media accounts when they travel without restriction.

An old hotel with character such that customers get a feeling from it.

Soap that looks and smells pleasing.

Learn More…

Motivation Jonathan Poland


Motivation is the driving force that inspires people to take action and…

Foot in the Door Jonathan Poland

Foot in the Door

The foot-in-the-door technique is a persuasion strategy that involves asking for a…

Job Levels Jonathan Poland

Job Levels

Job levels, also known as career levels or job grades, refer to…

Technical Requirements Jonathan Poland

Technical Requirements

Technical requirements are specifications for a technology such as a system or…

Strategic Drivers Jonathan Poland

Strategic Drivers

Strategic drivers are factors that influence the success of an organization’s strategy…

What is Feasibility? Jonathan Poland

What is Feasibility?

Feasibility refers to the extent to which something is practical or achievable.…

Personal Data Jonathan Poland

Personal Data

Personal data is any information that can be used to identify an…

Acceptable Risk Jonathan Poland

Acceptable Risk

An acceptable risk is a level of risk that is deemed to…

Total Addressable Market Jonathan Poland

Total Addressable Market

A total addressable market (TAM) is the total potential revenue that a…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Management Challenges Jonathan Poland

Management Challenges

Management challenges are obstacles, difficulties, or inefficiencies that make it difficult for…

Cash Conversion Cycle Jonathan Poland

Cash Conversion Cycle

The cash conversion cycle (CCC) is a financial metric that measures the…

Cost Effectiveness Jonathan Poland

Cost Effectiveness

Cost effectiveness is the measure of the relationship between the costs and…

What is Risk Communication? Jonathan Poland

What is Risk Communication?

Risk communication involves informing people about potential hazards and the steps that…

Market Risk Jonathan Poland

Market Risk

Market risk is the possibility that the value of an investment will…

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange…

Target Costing Jonathan Poland

Target Costing

Target costing is a cost management approach that involves setting a target…

Conceptual Framework Jonathan Poland

Conceptual Framework

A conceptual framework is a theoretical structure that represents and organizes a…

Risk Probability Jonathan Poland

Risk Probability

Risk probability refers to the likelihood that a particular risk will occur.…