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Past thoughts on business…
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Modular Products Jonathan Poland

Modular Products

Modular products are products that are made up of standardized, interchangeable parts or modules that can be easily assembled and…

Brand Status Jonathan Poland

Brand Status

Brand status refers to the social standing that is associated with a particular brand. Customers may use brands as a…

Disruption Strategy Jonathan Poland

Disruption Strategy

A distribution strategy outlines how a company plans to make its products or services available to customers. This includes not…

Corrective Action Plan Jonathan Poland

Corrective Action Plan

A corrective action plan is a process designed to identify and address problems or issues within an organization. It involves…

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

Organizational Culture Jonathan Poland

Organizational Culture

Organizational culture refers to the shared beliefs, values, customs, behaviors, and symbols that characterize an organization and differentiate it from…

Creative Services Jonathan Poland

Creative Services

Creative services refer to a range of services that involve the use of creativity and innovative thinking. These services often…

Marketing Media Jonathan Poland

Marketing Media

Marketing media refers to the channels or platforms that businesses use to deliver their marketing messages to their target audiences.…

Commercialization Jonathan Poland

Commercialization

Commercialization is the process of introducing a new product or service into the market and making it available for purchase…

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Types of Raw Materials Jonathan Poland

Types of Raw Materials

A raw material is a basic and unprocessed resource that is used as an input in the production of goods…

Premiumization Jonathan Poland

Premiumization

Premiumization is the strategy of offering higher-quality products or services that consumers perceive as having greater value. This is in…

Practical Thinking Jonathan Poland

Practical Thinking

Practical thinking is a type of thinking that focuses on finding timely and reasonable solutions to problems. This type of…

What is a thought experiment? Jonathan Poland

What is a thought experiment?

A thought experiment is a mental exercise that involves exploring the implications or consequences of a hypothetical idea, story, or…

Brand Engagement Jonathan Poland

Brand Engagement

Brand engagement refers to the interaction between a customer and a brand, and can be used as a way to…

Economic Advantage Jonathan Poland

Economic Advantage

A competitive advantage is a feature or characteristic that allows a company to perform better than its competitors in a…

Customer Needs Anlaysis Jonathan Poland

Customer Needs Anlaysis

Customer needs analysis is the process of identifying and understanding the needs and wants of customers in order to develop…

Ways of Thinking Jonathan Poland

Ways of Thinking

Ways of thinking refer to the mindsets and approaches that individuals use to form their ideas, opinions, decisions, and actions.…

Tactical Risk Jonathan Poland

Tactical Risk

Tactical risk refers to the potential for losses due to changes in business conditions in real-time. Tactics differ from strategy…