archive

Past thoughts on business…
My latest thinking @thekeybridge

Customer Acquisition Jonathan Poland

Customer Acquisition

Customer acquisition is the process through which a business attracts and persuades consumers to avail its products or services, thereby…

Perceived Value Jonathan Poland

Perceived Value

Perceived value is the subjective worth that a customer assigns to a product or service based on their own personal…

Microtransactions Jonathan Poland

Microtransactions

Microtransactions is a large scale industry that is becoming a dominant business for certain types of companies. They are small…

What is Air Gap? Jonathan Poland

What is Air Gap?

An air gap is a computer network that is physically isolated from other networks, including the internet. This isolation is…

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

Sales Activities Jonathan Poland

Sales Activities

A sales activity is any action or task that a salesperson undertakes in order to achieve revenue. This can include…

Ecotax Jonathan Poland

Ecotax

An ecotax is a tax levied on activities that have a negative impact on the environment. It is intended to…

Cost Innovation Jonathan Poland

Cost Innovation

Cost innovation is the practice of finding ways to significantly improve value while reducing costs. This can be achieved through…

Industrial Internet of Things Jonathan Poland

Industrial Internet of Things

Industrial IoT describes the ecosystem of devices, sensors, applications, and associated networking equipment that work together to collect, monitor, and analyze data across industrial operations.

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Brand Analysis Jonathan Poland

Brand Analysis

Brand analysis is the process of systematically and thoroughly examining a brand in order to develop strategies, plans, evaluations, metrics,…

Pricing Power Jonathan Poland

Pricing Power

Pricing power refers to a company’s ability to increase prices without significantly impacting demand for their products or services. This…

Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

Competitive Factors Jonathan Poland

Competitive Factors

Competitive factors are external forces that impact a business’s strategy. They can be identified in any competitive situation. SWOT and…

The Importance of Lobbying 150 150 Jonathan Poland

The Importance of Lobbying

Lobbying is the act of influencing or attempting to influence the decisions of government officials, legislators, or regulators on behalf…

Technology Factors Jonathan Poland

Technology Factors

Technology factors are any external changes related to technology that may affect an organization’s strategy. Identifying and analyzing technology factors…

Risk Awareness Jonathan Poland

Risk Awareness

Risk awareness refers to the extent to which people or organizations are aware of risks and the strategies in place…

Quality Management Jonathan Poland

Quality Management

Quality management is a process that ensures products and services meet certain standards of quality before they are released to…

Administrative Burden Jonathan Poland

Administrative Burden

Administrative burden refers to the workload and effort required to comply with laws and regulations that do not directly contribute…