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Past thoughts on business…
My latest thinking @thekeybridge

Process Risk Jonathan Poland

Process Risk

Process risk is the risk of financial loss or other negative consequences that may arise from the operation of a…

What is Alpha? Jonathan Poland

What is Alpha?

Alpha is typically used in finance to demonstrate the risk-adjusted measure of how an investment performs in comparison to the…

Chief Executive Officer Jonathan Poland

Chief Executive Officer

The Chief Executive Officer (CEO) is the top administrator of an organization, responsible for its overall performance. The CEO typically…

Collectables Jonathan Poland

Collectables

Collectables, also known as collectibles or antiques, are items that are valued for their rarity, historical significance, or aesthetic appeal.…

Proof of Concept Jonathan Poland

Proof of Concept

A proof of concept (POC) is a demonstration that a certain idea or solution is feasible and likely to be…

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

Original Research Jonathan Poland

Original Research

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve…

Solution Selling Jonathan Poland

Solution Selling

Solution selling is a type of sales approach that focuses on offering customers a tailored solution to their problems, rather…

Product Transparency Jonathan Poland

Product Transparency

Product transparency refers to the practice of providing extensive information about products and services, including their ingredients, production methods, and…

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Relationship marketing Jonathan Poland

Relationship marketing

Relationship marketing is a type of marketing that focuses on building long-term, mutually beneficial relationships with customers, rather than just…

Law of Supply and Demand Jonathan Poland

Law of Supply and Demand

The Law of Supply and Demand is one of the fundamental principles of economics. It states that the quantity of…

Loss Leader Jonathan Poland

Loss Leader

A loss leader is a product or service that is sold at a price below its cost in order to…

Contract Awards Calendar 150 150 Jonathan Poland

Contract Awards Calendar

Governments around the world typically follow a structured and organized process for awarding contracts to suppliers, contractors, and service providers.…

Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

Economic Opportunity Jonathan Poland

Economic Opportunity

Economic opportunity refers to the support that a society provides to individuals that enables them to thrive in the economy.…

Organic Growth Jonathan Poland

Organic Growth

Organic growth refers to an increase in revenue that is generated through a company’s own efforts, such as marketing, innovation,…

Product Experience Jonathan Poland

Product Experience

Product experience refers to the overall value that a product or service provides to customers based on their perceptions as…

Scarcity Marketing Jonathan Poland

Scarcity Marketing

Scarcity marketing is a strategy that involves creating a perception of limited availability for a product or service. This strategy…