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Internal Branding Jonathan Poland

Internal Branding

Internal branding involves creating a strong brand identity within the company itself, rather than just focusing on marketing to customers.…

Capitalism Jonathan Poland

Capitalism

Capitalism is an economic system based on the principles of economic freedom, private ownership, and the creation of wealth through…

Market Entry Strategy Jonathan Poland

Market Entry Strategy

A market entry strategy is a plan for introducing products and services to a new market. This can provide an…

Asset Based Lending Jonathan Poland

Asset Based Lending

Asset-based lending (ABL) is a type of business financing in which a loan or line of credit is secured by…

What is Reliability? Jonathan Poland

What is Reliability?

Reliability is a measure of the ability of a product or service to perform consistently and predictably over time. It…

Upselling Jonathan Poland

Upselling

Upselling is a sales technique that involves encouraging customers to purchase higher-priced, add-ons, or upgraded versions of products or services…

Segregation of Duties Jonathan Poland

Segregation of Duties

Segregation of duties is a principle in internal control that aims to reduce the risk of fraud or errors by…

What is the Snob Effect? Jonathan Poland

What is the Snob Effect?

The snob effect refers to the phenomenon of a brand losing its prestige and exclusivity as it becomes more widely…

Attribution Marketing Jonathan Poland

Attribution Marketing

Attribution marketing is the practice of identifying and analyzing the key events or actions that contribute to customer purchases or…

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Personal Selling Jonathan Poland

Personal Selling

Personal selling is a type of sales approach that involves face-to-face interaction with potential customers. Unlike other forms of sales,…

Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term resources that are owned by a business and are used to generate future economic benefits. In…

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Scarcity Marketing Jonathan Poland

Scarcity Marketing

Scarcity marketing is a strategy that involves creating a perception of limited availability for a product or service. This strategy…

Progress Trap Jonathan Poland

Progress Trap

A progress trap is a situation where a new technology, which has the potential to improve life, ends up causing harm due to a lack of risk management.

Prototyping Jonathan Poland

Prototyping

A prototype is a preliminary version of something that is used to test and refine an idea, design, process, technology,…

Price Umbrella Jonathan Poland

Price Umbrella

A price umbrella is a pricing strategy in which a company sets a high price for a premium product or…

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer questions about a product or service. This knowledge…

What is a Trade Show? Jonathan Poland

What is a Trade Show?

A trade show is an industry-specific event where businesses in a particular sector showcase their products, services, and innovations to…

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