Competition Jonathan Poland

Competition is a term that refers to the act of engaging in a contest with others in order to determine who is the best at a particular activity or task. Competition can take many forms, including sports, business, and academic endeavors.

In sports, competition refers to the act of competing against other individuals or teams in order to win a game or event. This can range from professional sports leagues, such as the NBA or NFL, to amateur and recreational sports leagues. Competition in sports often involves physical skill, strategy, and teamwork, and can be a great way for individuals to stay active and healthy.

In academic settings, competition can refer to the act of competing against other students in order to achieve the highest grades or performance in a class or program. This can involve studying and preparing for exams, participating in class discussions, and completing assignments to the best of one’s ability. Competition in academia can be a healthy way for students to motivate themselves and push themselves to achieve their full potential.

In business, competition refers to the act of competing against other companies in order to win customers and market share. This can involve a variety of tactics, such as pricing strategies, advertising campaigns, and product development. Competition in business can be intense, as companies strive to outdo one another in order to succeed in the marketplace.

Overall, competition can be a positive force that drives individuals and organizations to strive for excellence and success. It can also, however, lead to negative consequences, such as unhealthy levels of stress or an overly competitive culture that values winning above all else. It is important to find a balance in competition and to remember that the goal should always be personal and collective growth, rather than simply defeating others. The following are basic types of competition.

Price is perhaps the most common form of competition as products that fail to stand out in the market can only compete on price.

Ads and other types of promotion that help products to stand out as recognizable, high quality or unique. In many cases, an advertisement does nothing but associate a product with a positive emotion or idea.

Serving a small market with unique preferences and needs.

Developing products that fit a unique slot on the market such as the only black, unsweetened organic coffee beverage on the shelves of convenience stores.

Convenient locations. In some cases, prime locations such as luxury shopping areas also help as they can make a brand seem luxurious.

Skilled salespeople.

Superior technology in areas such as products, operations or marketing.

The ability to produce at the lowest cost. In some industries, cost is the only competitive advantage possible as price is set by the market and customers see no difference between products.

Products with superior features such as an unusually safe car.

Customer Experience
An overall experience that customers prefer such as a restaurant with a pleasant ambiance, tasty food and diligent staff.

Values that customers identify with such as sustainability.

Inventive thinking that leaps beyond the current state of the art.

The ability to navigate risk more successfully than the competition.

Figure Of Merit
Competing on a measurable aspect of a product that customers value such as the efficiency of solar panels.

Time to Market
Being the first to market with an anticipated product or feature.

Products that don’t harm the environment over their full lifecycle.

Advantages in getting the product to customers such as strong sales partners.

Allowing customers to customize products and services.

In many industries, reputation is a primary competitive factor. For example, people want investment advice from reputable sources.

Social Status
Social signals such as a fashion designer who has plenty of celebrity friends and clients.

Offering something nobody else can. For example, a railway with a monopoly.

The ability to execute a service quickly.

A list of accomplishments such as a consultancy with an established history with major clients.

The ability to produce at scale generally lowers unit cost and allows a firm to serve large markets and customers.

Offering a broad range of products that compliment each other in some way.

Art & Design
Intangible qualities that capture the imagination of customers such as aesthetics.

Time & Place
Being in the right place at the right time such as an ice cream vendor at a parade on a hot day.

Producing things that feel once in a lifetime such as music festivals that are never the same twice.

Products, services and experiences that are superior in the eyes of customers such as a camera that is impossible to break or dessert with a remarkably soft texture.

Personal or brand relationships with customers.

An interesting history associated with a firm that gives it a strong presence in a market.

Communicating your value in a compelling way using storytelling techniques.

Customers tend to prefer products they have heard about and may avoid the unknown.

A firm that paints an inspiring picture of its future or the future in general.

Learn More
Aftermarket Jonathan Poland


The aftermarket refers to the market for products and services that are used to upgrade, customize, repair, or maintain durable…

Brand Image Jonathan Poland

Brand Image

Brand image is the overall perception that consumers and the public have of a brand. It is the way that…

Price Economics Jonathan Poland

Price Economics

Price economics, also known as pricing strategy, is the study of how businesses determine the price of their products and…

Factor Market Jonathan Poland

Factor Market

The factor market, also known as the input market, is the market where the factors of production are bought and…

Business Values Jonathan Poland

Business Values

Business values are statements that reflect the ethical principles of a company. These values are intended to guide the company’s…

Social Capital Jonathan Poland

Social Capital

Social capital refers to the networks, norms, and trust within a society that facilitate cooperation and coordination. It is the…

Digital Media Jonathan Poland

Digital Media

Digital media refers to any media that is created, stored, and distributed using digital technologies. This includes media such as…

IT Operations Jonathan Poland

IT Operations

IT operations involves the delivery and management of information technology services, including the implementation of processes and systems to support…

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

What is a Capitalist? Jonathan Poland

What is a Capitalist?

A capitalist is an individual who supports or practices capitalism, which is an economic system based on the principles of…

Contract Risk Jonathan Poland

Contract Risk

Contract risk refers to the potential negative consequences that a business may face as a result of issues or problems…

Business Models Jonathan Poland

Business Models

Business models define how a company creates, delivers, and captures value. There are numerous business models, each tailored to specific…

Project Failure Jonathan Poland

Project Failure

A project is considered a failure when it does not meet the expectations of sponsors and other key stakeholders. This…

Innovation Metrics Jonathan Poland

Innovation Metrics

Innovation metrics are tools used to assess the innovation efforts of a company. It can be challenging to accurately measure…

Product Development Jonathan Poland

Product Development

Product development is the process of designing, creating, and launching new products. It typically involves a number of different steps,…

Time to Volume Jonathan Poland

Time to Volume

Time to volume is a marketing metric that measures the time it takes for a new product to go from concept to launch and reach a significant level of sales or usage.

What is Progress? Jonathan Poland

What is Progress?

Progress is the advancement of positive and lasting change that has a significant impact. It can be challenging to determine…

Eye Contact as a Skill Jonathan Poland

Eye Contact as a Skill

Eye contact is a fundamental component of communication and a crucial social signal in human interactions. This is why it…