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strategy

Business Development

Business development is a multifaceted discipline that involves identifying and pursuing opportunities…

Executive Hiring

Hire 1 to hire 10. Never hire individual team members, always focus…

Risk 101

Risk evaluation is a crucial component of the risk management process. It…

Organization 101

A business organization is a group of individuals or entities that come…

Serviceable Market
Serviceable market is the part of the total addressable market that can actually be reached.

Vertical Integration
Vertical integration is when a single company owns multiple levels or all of its supply chain.

Market Expansion
Market expansion is a growth strategy that involves offering an existing product to a new market.
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Digital Goods Jonathan Poland

Digital Goods

Digital goods are products that are delivered and consumed in digital form, rather than as a physical object. These goods…

Sales Tactics Jonathan Poland

Sales Tactics

Sales tactics are specific strategies or approaches that salespeople use to persuade customers to buy a product or service. Sales…

Job Titles Jonathan Poland

Job Titles

Job titles are brief labels that are used to describe the duties, goals, and expectations of a job. Some companies…

Design Strategy Jonathan Poland

Design Strategy

A design strategy is a high-level plan that guides the overall approach to a design. It outlines the goals, principles,…

Best Practices Jonathan Poland

Best Practices

Best practices are generally accepted guidelines for achieving a specific goal. In a particular field or industry, best practices are…

Idea Generation Jonathan Poland

Idea Generation

Idea generation is the process of generating new and original ideas. It is an essential component of the innovation process…

Compliance Risk Jonathan Poland

Compliance Risk

Compliance risk refers to the risk that an organization may face as a result of not complying with laws, regulations,…

Market Fit Jonathan Poland

Market Fit

Market fit refers to the extent to which a product or service meets the needs and preferences of a target…

Marketing Experimentation Jonathan Poland

Marketing Experimentation

Marketing experimentation involves making changes to various aspects of a company’s marketing efforts, such as its products, prices, promotional strategies,…

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Commoditization Jonathan Poland

Commoditization

Commoditization occurs when certain products or services become interchangeable, leading customers to focus on price as the main factor in…

Exit Planning 150 150 Jonathan Poland

Exit Planning

Exit planning is a comprehensive strategy for business owners to transition out of their company on their terms. It involves…

Over Planning Jonathan Poland

Over Planning

Over planning refers to the practice of spending excessive amounts of time planning without implementing any of the plans. This…

Generic Drug Manufacturers Jonathan Poland

Generic Drug Manufacturers

The generic drug industry is a sector of the pharmaceutical industry that focuses on the development, production, and marketing of…

Business Development Jonathan Poland

Business Development

Business development is a multifaceted discipline that involves identifying and pursuing opportunities to grow a business. It’s a combination of…

What Is Requirements Quality? Jonathan Poland

What Is Requirements Quality?

Requirements quality refers to the extent to which the requirements for a project align with the business goals and support…

Switching Barriers Jonathan Poland

Switching Barriers

Switching barriers are factors that make it difficult or inconvenient for customers to switch from one product or service to…

Aftermarket Jonathan Poland

Aftermarket

The aftermarket refers to the market for products and services that are used to upgrade, customize, repair, or maintain durable…

Employee Costs Jonathan Poland

Employee Costs

Employee costs refer to all of the expenses that are incurred when hiring and employing an individual. These costs go…

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