Remarketing

Remarketing

Remarketing Jonathan Poland

Remarketing is a marketing strategy that involves targeting customers who have previously interacted with a business. This is often done through the use of digital ads, which are delivered to customers based on their previous interactions with the business. For example, a business may use remarketing to show ads to customers who have visited its website, abandoned a shopping cart, or engaged with its content in some other way.

There are a number of companies that specialize in providing remarketing services, using technologies that allow them to deliver ads to customers on a wide range of websites. These companies often have a large network of content partners, which allows them to serve ads on a high percentage of websites, increasing the chances that customers will see them.

Overall, remarketing is a powerful tool for businesses looking to engage with customers who have previously expressed an interest in their products or services. By targeting these customers with relevant and personalized ads, businesses can increase the likelihood of conversions and build stronger relationships with their customers.

There are many examples of remarketing, but some common ones include:

  • A business that shows ads to customers who have visited its website but did not make a purchase. These ads may remind the customers of the products they were interested in and encourage them to complete their purchase.
  • A travel company that shows ads to customers who have searched for flights or hotels on its website. These ads may offer special deals or discounts to entice the customers to book their trip with the company.
  • An online retailer that shows ads to customers who have abandoned their shopping carts. These ads may remind the customers of the items they were interested in and offer them a discount or other incentive to complete their purchase.
  • A subscription service that shows ads to customers who have signed up for a free trial but have not yet converted to a paid subscription. These ads may highlight the benefits of the service and encourage the customers to upgrade to a paid subscription.
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