Sales Data

Sales Data

Sales Data Jonathan Poland

Sales data is a type of business intelligence that provides information about the performance of a company’s sales activities. This information can include the number of sales made, the value of those sales, the products or services that were sold, and the customer demographics of those who made purchases. Sales data is typically used by businesses to track and analyze the success of their sales efforts, identify trends and patterns in their sales, and make data-driven decisions to improve their sales performance.

Sales data can be collected in a variety of ways, including through point-of-sale systems, customer relationship management (CRM) software, and online sales platforms. This data is often stored in a database or spreadsheet, where it can be analyzed and visualized to help businesses understand their sales performance.

There are many different ways to analyze sales data, including by looking at overall sales trends over time, comparing sales performance across different products or services, and analyzing the effectiveness of different sales strategies and tactics. By doing this, businesses can gain valuable insights into their sales performance and make informed decisions about how to improve their sales efforts.

In summary, sales data is an important tool for businesses to track and understand the success of their sales activities. By analyzing this data, businesses can identify trends and patterns in their sales performance, compare their performance to that of their competitors, and make data-driven decisions to improve their sales efforts.

Market Data & Forecasts
Sales planning data such as market data that is used to generate sales forecasts.

Accounts
Customer details such as name and address.

Contacts
Contacts for each employee of the customer who is involved in decision making, purchasing, administration and technical solutions related to your products and services.

Leads
Potential customers including details related to their industry, financial statements and other data used to qualify leads.

Opportunities
Potential customers who you are actively pursuing.

Activities
Tracking meetings and other interactions with the customer.

Knowledge
Documents such as sales collaterals, request for proposals and proposals.

Quotes
Offers that are communicated to the customer including prices and terms.

Orders
Orders represent closed sales. Revenue is calculated using order data. Margins are calculated using order data and cost of sales data.

Campaigns
The details of sales campaigns such as promotional pricing events. Allows sales management to look at the historical and current results of campaigns.

Sales Teams
Data related to sales teams and salespeople that supports calculation of commissions and performance management. For example, each order may identify the salespeople who closed the deal.

Territories & Channels
Tracking sales territories and channels.

Products
A catalog of your products and services.

Services
Details of the customer’s current services.

Contracts
Contracts with customers such as an SLA.

Billing
Invoices and payments.

Customer Service
Customer service interactions with customers such as a complaint. Used to manage customer relationships to improve customer lifetime value.

Learn More…

Customer Service Techniques Jonathan Poland

Customer Service Techniques

Customer service is any person-to-person exchange between a business and a customer.…

Quality Objectives Jonathan Poland

Quality Objectives

Quality objectives are specific, measurable targets that organizations set in order to…

Foot in the Door Jonathan Poland

Foot in the Door

The foot-in-the-door technique is a persuasion strategy that involves asking for a…

Network Infrastructure Jonathan Poland

Network Infrastructure

Network infrastructure refers to the hardware and software components that are used…

The Power of Compound Interest Jonathan Poland

The Power of Compound Interest

Traditional finance will explain compound interest as the interest paid on a…

Corporate Governance Jonathan Poland

Corporate Governance

Corporate governance refers to the system of rules, practices, and processes by…

Economic Security Jonathan Poland

Economic Security

Economic security refers to the ability of an individual or a household…

Law of Demand Jonathan Poland

Law of Demand

The law of demand is a fundamental principle in economics that states…

Team Management Jonathan Poland

Team Management

Team management involves directing and controlling an organizational unit. Some common team…

Jonathan Poland © 2023

Search the Database

Over 1,000 posts on topics ranging from strategy to operations, innovation to finance, technology to risk and much more…

Aftermarket Jonathan Poland

Aftermarket

The aftermarket refers to the market for products and services that are…

Sales Planning Jonathan Poland

Sales Planning

Sales planning is the process of setting revenue and unit targets for…

What is an Agent? Jonathan Poland

What is an Agent?

An agent is a person or organization that has been granted the…

Brand Values Jonathan Poland

Brand Values

Brand values are the principles and beliefs that a brand stands for…

What is Competitive Parity? Jonathan Poland

What is Competitive Parity?

Competitive parity is a marketing strategy that involves matching or aligning a…

What is Marketability? Jonathan Poland

What is Marketability?

The marketability of a brand, product, or service refers to its competitiveness…

Request for Proposal Jonathan Poland

Request for Proposal

An RFP (request for proposal) is a document that asks suppliers to…

Capability Analysis Jonathan Poland

Capability Analysis

Capability analysis is the process of evaluating the capabilities of an organization,…

Risk Acceptance Jonathan Poland

Risk Acceptance

Risk acceptance involves consciously deciding to take on a risk, often because…