Sales Data

Sales Data

Sales Data Jonathan Poland

Sales data is a type of business intelligence that provides information about the performance of a company’s sales activities. This information can include the number of sales made, the value of those sales, the products or services that were sold, and the customer demographics of those who made purchases. Sales data is typically used by businesses to track and analyze the success of their sales efforts, identify trends and patterns in their sales, and make data-driven decisions to improve their sales performance.

Sales data can be collected in a variety of ways, including through point-of-sale systems, customer relationship management (CRM) software, and online sales platforms. This data is often stored in a database or spreadsheet, where it can be analyzed and visualized to help businesses understand their sales performance.

There are many different ways to analyze sales data, including by looking at overall sales trends over time, comparing sales performance across different products or services, and analyzing the effectiveness of different sales strategies and tactics. By doing this, businesses can gain valuable insights into their sales performance and make informed decisions about how to improve their sales efforts.

In summary, sales data is an important tool for businesses to track and understand the success of their sales activities. By analyzing this data, businesses can identify trends and patterns in their sales performance, compare their performance to that of their competitors, and make data-driven decisions to improve their sales efforts.

Market Data & Forecasts
Sales planning data such as market data that is used to generate sales forecasts.

Customer details such as name and address.

Contacts for each employee of the customer who is involved in decision making, purchasing, administration and technical solutions related to your products and services.

Potential customers including details related to their industry, financial statements and other data used to qualify leads.

Potential customers who you are actively pursuing.

Tracking meetings and other interactions with the customer.

Documents such as sales collaterals, request for proposals and proposals.

Offers that are communicated to the customer including prices and terms.

Orders represent closed sales. Revenue is calculated using order data. Margins are calculated using order data and cost of sales data.

The details of sales campaigns such as promotional pricing events. Allows sales management to look at the historical and current results of campaigns.

Sales Teams
Data related to sales teams and salespeople that supports calculation of commissions and performance management. For example, each order may identify the salespeople who closed the deal.

Territories & Channels
Tracking sales territories and channels.

A catalog of your products and services.

Details of the customer’s current services.

Contracts with customers such as an SLA.

Invoices and payments.

Customer Service
Customer service interactions with customers such as a complaint. Used to manage customer relationships to improve customer lifetime value.

Content Database

Innovation Objectives Jonathan Poland

Innovation Objectives

Innovation objectives are aims to significantly improve something through the use of experimentation, risk-taking, and creativity. These goals tend to…

What is a thought experiment? Jonathan Poland

What is a thought experiment?

A thought experiment is a mental exercise that involves exploring the implications or consequences of a hypothetical idea, story, or…

Strategic Advantage Jonathan Poland

Strategic Advantage

A strategic advantage refers to a position that gives a company an edge over its competitors and makes it likely…

Professional Skills Jonathan Poland

Professional Skills

Professional skills are a combination of talents, abilities, knowledge, and character traits that are necessary for a person to be…

Quality Objectives Jonathan Poland

Quality Objectives

Quality objectives are specific, measurable targets that organizations set in order to improve the quality of their products or services.…

Compliance Risk Jonathan Poland

Compliance Risk

Compliance risk refers to the risk that an organization may face as a result of not complying with laws, regulations,…

Preventive Maintenance Jonathan Poland

Preventive Maintenance

Preventive maintenance is a type of maintenance that is designed to prevent failures and extend the lifespan of assets, including…

Veblen Goods Jonathan Poland

Veblen Goods

Veblen goods are a type of consumer good that is perceived as being more valuable or desirable because of its…

Crypto Jonathan Poland


There are these new things in the world called crypto-currencies. You’ve definitely heard about them by now. The most famous…