White Labeling

White Labeling

White Labeling Jonathan Poland

White label refers to products or services that are produced and designed by one company specifically for the purpose of being rebranded and sold by another company. This approach allows businesses to offer a range of products or services to their customers without having to invest in the research, development, and production of these items themselves. Instead, they can simply purchase white label products or services from a supplier and rebrand them as their own.

There are several advantages to using white label products or services. One of the main benefits is that it allows businesses to quickly and easily expand their product or service offerings without having to invest significant resources in development. This can be particularly useful for small businesses or startups that may not have the necessary expertise or resources to develop their own products. Additionally, white label products or services can often be purchased at a lower cost than if a company were to develop the item themselves, making it a more cost-effective option.

However, there are also some potential drawbacks to white label branding. One disadvantage is that companies may have less control over the quality of the products or services they are offering, as they are reliant on the supplier to provide these. Additionally, companies using white label products or services may have a harder time building a unique brand identity and differentiating themselves from their competitors.

Overall, the decision to use white label products or services should be carefully considered by businesses based on their specific goals and target audience. In some cases, this approach can be a useful way to quickly and easily expand a product or service offering, while in others it may be more beneficial to invest in developing and promoting a unique brand identity.


A firm with competitive advantages in manufacturing but no ability to promote and distribute products may specifically design products to be branded by third parties. Such products may be delivered unpackaged or in plain packaging that can be branded with a label.


In some cases, a firm with deep manufacturing and marketing capabilities will produce products for another brand, such as a store brand. In this situation, the same exact product may end up being sold side-by-side at different prices.


Software services are easily rebranded. It is common for business, infrastructure and consumer information technology to be branded by multiple marketers. For example, a brand selling cloud computing services may be a reseller with no infrastructure or technical capabilities of their own.

Learn More
Travel Expenses Jonathan Poland

Travel Expenses

Travel expenses refer to the costs associated with traveling for business purposes. This can include expenses such as airfare, hotel…

What is Food Sovereignty? Jonathan Poland

What is Food Sovereignty?

Food sovereignty is the right of peoples and countries to define their own food and agriculture systems, rather than being…

Market Saturation Jonathan Poland

Market Saturation

Market saturation refers to a state in which a particular market is filled with a high number of similar products…

Corporate Identity Jonathan Poland

Corporate Identity

Corporate identity is the visual representation of a company’s brand and values. It includes elements such as a company’s logo,…

The Power of Compound Interest Jonathan Poland

The Power of Compound Interest

Traditional finance will explain compound interest as the interest paid on a loan or deposit calculated based on both the…

Operating Costs Jonathan Poland

Operating Costs

Operating costs are the expenses that a company incurs in order to generate revenues from its business operations. These costs…

Eye Contact as a Skill Jonathan Poland

Eye Contact as a Skill

Eye contact is a fundamental component of communication and a crucial social signal in human interactions. This is why it…

Customer Requirement Jonathan Poland

Customer Requirement

A customer requirement refers to a specification or need that is expressed by a customer, rather than being generated internally…

Risk Impact Jonathan Poland

Risk Impact

Risk impact refers to the potential consequences or losses that an organization or individual may incur as a result of…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Pull Strategy Jonathan Poland

Pull Strategy

A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…

Implementation Risk Jonathan Poland

Implementation Risk

Implementation risk refers to the potential negative consequences that a business may face as a result of difficulties or failures…

Adaptive Performance Jonathan Poland

Adaptive Performance

Adaptive performance is the ability of an individual to perform well in changing, uncertain, and stressful situations. This type of…

Growth Strategy Jonathan Poland

Growth Strategy

A growth strategy is a plan to increase or improve some KPI, like revenue, profit, subscribers, etc.

Cultural Norms Jonathan Poland

Cultural Norms

A cultural norm is a shared belief or behavior that is considered to be acceptable or appropriate within a particular…

Flat Pricing Jonathan Poland

Flat Pricing

Flat pricing is a pricing strategy in which a fixed price is offered to all customers for a product or…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…

Toxic Positivity Jonathan Poland

Toxic Positivity

Top-down and bottom-up are opposing approaches to thinking, analysis, design, decision-making, strategy, management, and communication. The top-down approach begins with…

Economic Relations Jonathan Poland

Economic Relations

Economic relations between nations refer to the economic interactions that occur between them. These interactions can include the exchange of…