Original Research

Original Research

Original Research Jonathan Poland

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve conducting experiments, collecting data, and analyzing results in order to draw conclusions and make new discoveries. On the other hand, secondary research refers to the use of existing sources and information to gather facts about a topic, without producing new knowledge. It relies on the work of others and does not involve original investigation or experimentation. The following are illustrative examples of original research.

Exploratory Research

Research that proposes direction for further research without directly solving a problem. This can include definitions, procedures and framing of questions or thought experiments. For example, a physicist may propose a new way to search for earth-like planets without actually implementing the method due to cost constraints.

Constructive Research

Constructive research builds something that creates new knowledge. For example, a computer scientist who publishes a new algorithm for machine learning.

Controlled Experiments

An experiment that occurs in a controlled environment such as a lab. For example, research to determine the effect of a concentrated plant oil applied in vitro to a virus.

Field Experiment

An experiment in the real world where all variables can’t all be controlled such as an experiment to test different combinations of companion plants for tomatoes that act as a form of pest control.

Natural Experiment

A natural experiment is a situation that researchers have no control over that resembles an experiment. For example, half of the public high schools in a metropolitan area pilot a program for a year that provides nutritious lunches to students free of charge.

Cohort Study

Research that observes or applies an experiment to a group of people who have a shared characteristic. A cohort study is a type of longitudinal study that collects results over a period of time that may extend for months, years or decades. For example, a cohort study based on 5,000 babies all born this year in the same country that collects data related to the conditions of their life and outcomes over the next 50 years.

Retrospective Cohort

A retrospective cohort study selects a group of people based on outcomes and works backwards to collect historical data about them. For example, selecting a cohort of people in their 30s who have severe tooth decay and collecting data about their historical oral hygiene practices and diet.

Design Thinking Jonathan Poland

Design Thinking

Design thinking is a process that uses design principles and techniques to solve complex problems, create new ideas, and develop…

Negotiation Jonathan Poland

Negotiation

Negotiation is a dialogue between two or more parties with the goal of reaching an agreement. It is a fundamental…

Prototyping Jonathan Poland

Prototyping

A prototype is a preliminary version of something that is used to test and refine an idea, design, process, technology,…

Cognitive Abilities Jonathan Poland

Cognitive Abilities

Cognitive abilities refer to the mental processes that allow individuals to acquire, retain, and use knowledge. They are foundational types…

Corporate Governance Jonathan Poland

Corporate Governance

Corporate governance refers to the system of rules, practices, and processes by which a company is directed and controlled. It…

Risk Capacity Jonathan Poland

Risk Capacity

Risk capacity is the maximum level of risk that an organization or individual is able to withstand in order to…

Strategic Communication Jonathan Poland

Strategic Communication

Strategic communication is the deliberate planning, dissemination, and use of information to influence attitudes, beliefs, and behaviors. It is a…

Is Greed Good? Jonathan Poland

Is Greed Good?

Greed is good is a paraphrased quote that originates with the 1987 film Wall Street. It is important to note…

Attribution Marketing Jonathan Poland

Attribution Marketing

Attribution marketing is the practice of identifying and analyzing the key events or actions that contribute to customer purchases or…

Learn More

Security Controls Jonathan Poland

Security Controls

IT security controls are measures that are implemented in order to reduce security risks. These controls may be identified through…

Customer Experience 101 Jonathan Poland

Customer Experience 101

Customer experience (CX) refers to the overall experience that a customer has with a company or brand, from their initial…

What is a Lifestyle Brand? Jonathan Poland

What is a Lifestyle Brand?

A lifestyle brand is a type of brand that is designed to appeal to a particular way of life or…

How does a boat float? Jonathan Poland

How does a boat float?

A boat floats due to the principle of buoyancy, which is based on Archimedes’ principle. Archimedes’ principle states that an…

Perfect Competition Jonathan Poland

Perfect Competition

Perfect competition is a theoretical market structure in which a large number of buyers and sellers participate and no single…

Design Innovation Jonathan Poland

Design Innovation

Design innovation refers to the development of designs that represent a significant advancement. This can encompass innovation in fields that…

Risk Tolerance Jonathan Poland

Risk Tolerance

A risk is the possibility of an adverse event occurring, while a trigger is the root cause of that event.…

Corporate Culture Jonathan Poland

Corporate Culture

Corporate culture refers to the values, beliefs, and behaviors that shape an organization and the way it operates. It is…

Change Resistance Jonathan Poland

Change Resistance

Change resistance is the act of derailing, slowing down, or preventing a change that is underway. This can often cause…