Original Research

Original Research

Original Research Jonathan Poland

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve conducting experiments, collecting data, and analyzing results in order to draw conclusions and make new discoveries. On the other hand, secondary research refers to the use of existing sources and information to gather facts about a topic, without producing new knowledge. It relies on the work of others and does not involve original investigation or experimentation. The following are illustrative examples of original research.

Exploratory Research

Research that proposes direction for further research without directly solving a problem. This can include definitions, procedures and framing of questions or thought experiments. For example, a physicist may propose a new way to search for earth-like planets without actually implementing the method due to cost constraints.

Constructive Research

Constructive research builds something that creates new knowledge. For example, a computer scientist who publishes a new algorithm for machine learning.

Controlled Experiments

An experiment that occurs in a controlled environment such as a lab. For example, research to determine the effect of a concentrated plant oil applied in vitro to a virus.

Field Experiment

An experiment in the real world where all variables can’t all be controlled such as an experiment to test different combinations of companion plants for tomatoes that act as a form of pest control.

Natural Experiment

A natural experiment is a situation that researchers have no control over that resembles an experiment. For example, half of the public high schools in a metropolitan area pilot a program for a year that provides nutritious lunches to students free of charge.

Cohort Study

Research that observes or applies an experiment to a group of people who have a shared characteristic. A cohort study is a type of longitudinal study that collects results over a period of time that may extend for months, years or decades. For example, a cohort study based on 5,000 babies all born this year in the same country that collects data related to the conditions of their life and outcomes over the next 50 years.

Retrospective Cohort

A retrospective cohort study selects a group of people based on outcomes and works backwards to collect historical data about them. For example, selecting a cohort of people in their 30s who have severe tooth decay and collecting data about their historical oral hygiene practices and diet.

Economic Advantage Jonathan Poland

Economic Advantage

A competitive advantage is a feature or characteristic that allows a company to perform better than its competitors in a…

Project Goals Jonathan Poland

Project Goals

Project goals refer to the desired business outcomes that a project aims to achieve. These goals are typically outlined in…

Forward Thinking Jonathan Poland

Forward Thinking

Forward thinking is the ability to anticipate and prepare for future events and trends in order to make informed and…

Price Sensitivity Jonathan Poland

Price Sensitivity

Price sensitivity is a measure of how much the demand for a product or service decreases as the price increases.…

Overhead Costs Jonathan Poland

Overhead Costs

Overhead costs, also known as “indirect costs” or “indirect expenses,” are the costs that a company incurs in order to…

Advertising Strategies Jonathan Poland

Advertising Strategies

Advertising involves paying to disseminate a message or promote a product or service to a public audience through various media…

Analysis Paralysis Jonathan Poland

Analysis Paralysis

Analysis paralysis, also known as “paralysis by analysis,” is a phenomenon that occurs when individuals or groups become so focused…

Sales Goals Jonathan Poland

Sales Goals

Sales goals are targets for the revenue or units sold that a sales team or individual is expected to achieve…

White Labeling Jonathan Poland

White Labeling

White label refers to products or services that are produced and designed by one company specifically for the purpose of…

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Decision Tree Jonathan Poland

Decision Tree

A decision tree is a graphical representation of a decision-making process. It is a flowchart-like structure that shows the various…

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Revenue Operations

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BATNA Jonathan Poland

BATNA

BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

What is FOMO? Jonathan Poland

What is FOMO?

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Decision Automation Jonathan Poland

Decision Automation

Decision automation refers to the use of technology to automate the process of making decisions. This can be done through…

Incident Management Jonathan Poland

Incident Management

Incident management is a process that involves the organization and coordination of efforts to address and resolve information technology incidents.…

Internal Communication Jonathan Poland

Internal Communication

Internal communication is the exchange of information within an organization that is designed to help it achieve its goals. This…

Personal Data Jonathan Poland

Personal Data

Personal data is any information that can be used to identify an individual, including their name, date of birth, address,…

Operations 101 Jonathan Poland

Operations 101

Business operations refer to the processes and activities that are involved in the production of goods and services in an…