Original Research

Original Research

Original Research Jonathan Poland

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve conducting experiments, collecting data, and analyzing results in order to draw conclusions and make new discoveries. On the other hand, secondary research refers to the use of existing sources and information to gather facts about a topic, without producing new knowledge. It relies on the work of others and does not involve original investigation or experimentation. The following are illustrative examples of original research.

Exploratory Research

Research that proposes direction for further research without directly solving a problem. This can include definitions, procedures and framing of questions or thought experiments. For example, a physicist may propose a new way to search for earth-like planets without actually implementing the method due to cost constraints.

Constructive Research

Constructive research builds something that creates new knowledge. For example, a computer scientist who publishes a new algorithm for machine learning.

Controlled Experiments

An experiment that occurs in a controlled environment such as a lab. For example, research to determine the effect of a concentrated plant oil applied in vitro to a virus.

Field Experiment

An experiment in the real world where all variables can’t all be controlled such as an experiment to test different combinations of companion plants for tomatoes that act as a form of pest control.

Natural Experiment

A natural experiment is a situation that researchers have no control over that resembles an experiment. For example, half of the public high schools in a metropolitan area pilot a program for a year that provides nutritious lunches to students free of charge.

Cohort Study

Research that observes or applies an experiment to a group of people who have a shared characteristic. A cohort study is a type of longitudinal study that collects results over a period of time that may extend for months, years or decades. For example, a cohort study based on 5,000 babies all born this year in the same country that collects data related to the conditions of their life and outcomes over the next 50 years.

Retrospective Cohort

A retrospective cohort study selects a group of people based on outcomes and works backwards to collect historical data about them. For example, selecting a cohort of people in their 30s who have severe tooth decay and collecting data about their historical oral hygiene practices and diet.

Bottleneck Jonathan Poland

Bottleneck

A bottleneck refers to a point of constriction or reduction in capacity that can limit productivity, efficiency, or speed. It…

Knowledge Capital Jonathan Poland

Knowledge Capital

Knowledge capital refers to the resources and capabilities that enable a nation, city, organization, or individual to engage in knowledge…

Net Nuetrality Jonathan Poland

Net Nuetrality

Net neutrality is the principle that all internet traffic should be treated equally, without discrimination or preference given to certain…

Digital Channels Jonathan Poland

Digital Channels

A digital channel is a means of distributing or selling products or services electronically, as opposed to through physical channels…

Analysis Paralysis Jonathan Poland

Analysis Paralysis

Analysis paralysis, also known as “paralysis by analysis,” is a phenomenon that occurs when individuals or groups become so focused…

Production Jonathan Poland

Production

Production is the process of creating goods or services for the purpose of satisfying consumer demand. It involves a range…

Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…

Management Challenges Jonathan Poland

Management Challenges

Management challenges are obstacles, difficulties, or inefficiencies that make it difficult for managers to achieve their goals and objectives. These…

Maintainability Jonathan Poland

Maintainability

Maintainability refers to the relative ease and cost of maintaining an entity over its lifetime, including fixing, updating, extending, operating,…

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Cost Benefit Analysis Jonathan Poland

Cost Benefit Analysis

Cost-benefit analysis (CBA) is a systematic approach to evaluating the costs and benefits of a project, program, or policy to…

Examples of Products Jonathan Poland

Examples of Products

A product is something that has value and can be sold on a market. In order for a product to…

Change Management Jonathan Poland

Change Management

Change management is the process of planning and implementing changes within an organization. It involves analyzing the current state of…

Scientific Control Jonathan Poland

Scientific Control

Scientific control is a fundamental principle of experimental research, which is used to minimize the influence of variables other than…

Crypto Jonathan Poland

Crypto

There are these new things in the world called crypto-currencies. You’ve definitely heard about them by now. The most famous…

Sales Skills Jonathan Poland

Sales Skills

Sales skills are the abilities, knowledge, and personal characteristics that enable an individual to succeed in a sales role. These…

Geographic Segmentation Jonathan Poland

Geographic Segmentation

Geographic segmentation is a marketing strategy that involves dividing a target market into smaller groups based on geographical characteristics such…

Remarketing Jonathan Poland

Remarketing

Remarketing is a marketing strategy that involves targeting customers who have previously interacted with a business. This is often done…

What is Competitive Parity? Jonathan Poland

What is Competitive Parity?

Competitive parity is a marketing strategy that involves matching or aligning a company’s marketing mix with that of its competitors.…