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Random thoughts on
business and finance

What is Greenwashing? Jonathan Poland

What is Greenwashing?

Greenwashing refers to the act of making false or misleading claims about the environmental benefits of a product or company…

Scaling 101 Jonathan Poland

Scaling 101

Scaling is the process of increasing the size, scope, or reach of a business, product, or service. This can involve…

Personal Data Jonathan Poland

Personal Data

Personal data is any information that can be used to identify an individual, including their name, date of birth, address,…

Motivation Jonathan Poland

Motivation

Motivation is the driving force that inspires people to take action and pursue their goals. It is an important factor…

Practical Thinking Jonathan Poland

Practical Thinking

Practical thinking is a type of thinking that focuses on finding timely and reasonable solutions to problems. This type of…

Intangible Assets Jonathan Poland

Intangible Assets

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They…

What is Service Life Jonathan Poland

What is Service Life

The service life of a product refers to the length of time it can be used before it needs to…

Employee Retention Jonathan Poland

Employee Retention

Employee retention refers to the success of a company in keeping its talented employees from leaving. High employee turnover can…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone, and that abundance, rather than scarcity, should be the…

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Business Strategy Examples Jonathan Poland

Business Strategy Examples

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will…

Geographic Segmentation Jonathan Poland

Geographic Segmentation

Geographic segmentation is a marketing strategy that involves dividing a target market into smaller groups based on geographical characteristics such…

Attention Economics Jonathan Poland

Attention Economics

Attention economics is a field of study that focuses on the value of human attention as a limited and highly…

Soft Sales vs Hard Sale Jonathan Poland

Soft Sales vs Hard Sale

A soft sell is an approach to sales and promotion that emphasizes building a relationship and reputation with customers, rather…

What is a Trade Show? Jonathan Poland

What is a Trade Show?

A trade show is an industry-specific event where businesses in a particular sector showcase their products, services, and innovations to…

Integration Risk Jonathan Poland

Integration Risk

Integration risk is a type of risk that arises when two or more entities, such as businesses, systems, or processes,…

Abundance Mentality Jonathan Poland

Abundance Mentality

Abundance mentality is the belief that there is enough for everyone, and that abundance, rather than scarcity, should be the…

Negotiation Tactics Jonathan Poland

Negotiation Tactics

Negotiation tactics are strategies and techniques used in the process of negotiation to help achieve an individual or group’s objectives.…

Customer Need Examples Jonathan Poland

Customer Need Examples

Customer needs refer to the specific desires or requirements that a customer has for a product or service. These needs…