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Past thoughts on business…
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Performance Problems Jonathan Poland

Performance Problems

Performance problems are issues that arise in the workplace due to the inadequate or poor performance of an individual. These…

What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. These products are…

Competitive Advantage Jonathan Poland

Competitive Advantage

Competitive advantage refers to the unique advantages that a firm possesses over its competitors. In a highly competitive industry, firms…

Communication Strengths Jonathan Poland

Communication Strengths

Communication strengths are qualities or abilities that enable an individual to communicate effectively. These can include general communication skills, such…

Media Vehicles Jonathan Poland

Media Vehicles

A media vehicle refers to a specific media outlet or platform that is used to deliver advertising messages to a…

Management Challenges Jonathan Poland

Management Challenges

Management challenges are obstacles, difficulties, or inefficiencies that make it difficult for managers to achieve their goals and objectives. These…

Pricing Strategies Jonathan Poland

Pricing Strategies

Pricing strategy involves deciding on the right prices for a company’s products or services in order to achieve specific business…

Industrial Design Jonathan Poland

Industrial Design

Industrial design involves creating designs for mass-produced products. A common principle in industrial design is that the design should be…

Employability Jonathan Poland

Employability

Employability refers to the value that an employee brings to an employer. It is the collection of attributes, skills, and…

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Lifetime Customer Value Jonathan Poland

Lifetime Customer Value

Lifetime customer value (LCV) is a measure of the total value that a customer will bring to a business over…

Innovation 101 Jonathan Poland

Innovation 101

Innovation is the process of creating new ideas, products, or processes that add value to a company. This can be…

Sales Operations Jonathan Poland

Sales Operations

Sales operations is the management of the processes and practices that support the sales function of an organization. It involves…

Net Nuetrality Jonathan Poland

Net Nuetrality

Net neutrality is the principle that all internet traffic should be treated equally, without discrimination or preference given to certain…

Solution Selling Jonathan Poland

Solution Selling

Solution selling is a type of sales approach that focuses on offering customers a tailored solution to their problems, rather…

Lead Generation Jonathan Poland

Lead Generation

Lead generation is the process of identifying and attracting potential customers for a business. This is typically the first step…

Channel Management Jonathan Poland

Channel Management

Channel management refers to the process of coordinating and optimizing the distribution channels that a company uses to bring its…

Pull Strategy Jonathan Poland

Pull Strategy

A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…

What is a Durable Product? Jonathan Poland

What is a Durable Product?

A durable product is a product that is designed to last for an extended period of time, typically several years…