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Value Proposition Jonathan Poland

Value Proposition

A value proposition is a statement that explains the unique value that a company offers to its customers. It is…

Product Innovation Jonathan Poland

Product Innovation

Product innovation refers to the development and introduction of a product or service that significantly improves upon existing offerings, often…

Examples of Strategy Jonathan Poland

Examples of Strategy

A strategy is a long-term plan that an organization or individual develops to achieve a specific goal in a competitive…

Micromarketing Jonathan Poland

Micromarketing

Micromarketing is a marketing strategy that involves targeting a small, highly specific group of customers with tailored products, prices, and…

Technical Requirements Jonathan Poland

Technical Requirements

Technical requirements are specifications for a technology such as a system or application. It is common to define technical requirements…

Program Controls Jonathan Poland

Program Controls

Program controls are the mechanisms that enable a computer program to execute a set of instructions in a specific order…

Risk Probability Jonathan Poland

Risk Probability

Risk probability refers to the likelihood that a particular risk will occur. It is an important element of risk analysis,…

Internet of Things Jonathan Poland

Internet of Things

The Internet of things describes physical objects with sensors, processing ability, software, and other technologies that connect and exchange data with other devices and systems over the Internet or communication networks.

Figure of Merit Jonathan Poland

Figure of Merit

A figure of merit (FOM) is a value used to evaluate the performance of a system or device. It is…

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Ecotax Jonathan Poland

Ecotax

An ecotax is a tax levied on activities that have a negative impact on the environment. It is intended to…

BATNA Jonathan Poland

BATNA

BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Product Risk Jonathan Poland

Product Risk

Product risk refers to the potential for negative consequences that may result from the development, production, or use of a…

Rebranding Jonathan Poland

Rebranding

Rebranding is the process of making significant changes to a company’s brand in order to alter the way it is…

Time to Volume Jonathan Poland

Time to Volume

Time to volume is a marketing metric that measures the time it takes for a new product to go from concept to launch and reach a significant level of sales or usage.

Brand Identity Jonathan Poland

Brand Identity

Brand identity refers to the overall image and perception that a company wishes to convey to its customers. This includes…

What is a Cash Cow? Jonathan Poland

What is a Cash Cow?

A cash cow is a business or product that generates a steady stream of income or profits for a company.…

Digital Maturity Jonathan Poland

Digital Maturity

Digital maturity refers to an organization’s ability to effectively utilize information technology to achieve its goals and objectives. This can…

Business Strategy Examples Jonathan Poland

Business Strategy Examples

A business strategy refers to a long-term plan that outlines the future direction of a company and how it will…