Content Database
Search over 1,000 posts on topics across
business, finance, and capital markets.
Perceived Value
Perceived value is the subjective worth that a customer assigns to a product or service based on their own personal…
Business Development
Business development is a multifaceted discipline that involves identifying and pursuing opportunities to grow a business. It’s a combination of…
Abstraction
Abstraction is a problem-solving technique that involves looking at a problem in general, rather than specific, terms. It involves using…
Legal Risk
Legal risk is the risk of financial loss or other negative consequences that may arise from legal action or non-compliance…
Team Objectives
Team objectives are specific goals that are established for a team in order to guide their work and track their…
Salesforce Automation
Sales force automation is a type of management tool that helps businesses automate and streamline their core sales processes, such…
Pull Strategy
A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…
Root Cause Analysis
Root cause analysis (RCA) is a method of identifying the underlying causes of a problem or issue in order to…
Sales Promotion
Sales promotion refers to the use of various incentives and discounts to encourage customers to make a purchase. These promotions…