Strategic Thinking

Strategic Thinking

Strategic Thinking Jonathan Poland

Strategic thinking is the process of considering the long-term direction and needs of an organization, and developing plans and strategies to achieve its goals. It involves analyzing the organization’s strengths, weaknesses, opportunities, and threats, and making decisions about how to allocate resources to achieve its objectives.

There are several key components of strategic thinking:

  1. Vision: This involves defining the organization’s long-term goals and aspirations. It requires leaders to think creatively and consider what the organization could achieve in the future.
  2. Analysis: This involves analyzing the organization’s internal and external environment to identify strengths, weaknesses, opportunities, and threats. This helps leaders understand the context in which the organization operates and the challenges and opportunities it faces.
  3. Strategy: This involves developing plans and strategies to achieve the organization’s goals. It involves identifying the resources needed, the roles and responsibilities of different team members, and the timeline for implementation.
  4. Implementation: This involves putting the strategies into action and allocating the necessary resources. It requires strong leadership, clear communication, and a commitment to continuous improvement.
  5. Evaluation: This involves regularly monitoring and reviewing progress to ensure that the strategies are on track and achieving the desired results. If necessary, the strategies should be revised and adjustments made to ensure success.

Effective strategic thinking requires the ability to think creatively and critically, to analyze and interpret complex information, and to make informed decisions. It helps organizations align their resources and efforts towards a common vision, and can lead to increased efficiency, competitiveness, and success.

Learn More
Brand Authenticity Jonathan Poland

Brand Authenticity

Brand authenticity is the degree to which a brand accurately represents itself and its values to consumers. It is the…

Product 101 Jonathan Poland

Product 101

A product is an item that is offered for sale. It can be a tangible good, such as a car…

Tribes Jonathan Poland


Tribes are groups of people who self-organize around common interests, values, communities, professions, needs, or aspirations. The concept of tribes…

Overthinking Jonathan Poland


Overthinking, also known as rumination, is a thought process that involves excessive and prolonged contemplation of a problem or situation.…

Brand Legacy Jonathan Poland

Brand Legacy

Brand legacy refers to the strong association that a brand has with a particular product or service. A brand with…

Design to Logistics Jonathan Poland

Design to Logistics

Design for logistics involves designing products with the entire supply chain in mind, including manufacturing, packaging, shipping, warehousing, merchandising, and…

Price Optimization Jonathan Poland

Price Optimization

Price optimization is the process of using data and analytical methods to determine the optimal price for a product or…

Remarketing Jonathan Poland


Remarketing is a marketing strategy that involves targeting customers who have previously interacted with a business. This is often done…

Risk Management Jonathan Poland

Risk Management

Risk management is the process of identifying, assessing, and prioritizing risks in order to minimize their potential impact on an…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

Work Quality Jonathan Poland

Work Quality

Work quality refers to the value or merit of the work that is being performed by an individual, team, or…

Knowledge Work Jonathan Poland

Knowledge Work

Knowledge work refers to work that involves the creation, use, or application of knowledge and expertise. It is characterized by…

Boss Archetypes Jonathan Poland

Boss Archetypes

A boss is a person who manages and oversees the work of an organization, department, or team. The term “boss”…

Strategic Planning Jonathan Poland

Strategic Planning

The strategic planning process is a systematic way for an organization to set its goals and develop the actions and…

Product Management Jonathan Poland

Product Management

Product management is the practice of managing a portfolio of products throughout their lifecycle from concept to end-of-life. It can…

Capital Expenditures Jonathan Poland

Capital Expenditures

Capital expenditures, also known as capital expenses or capex, refer to the money that a company spends to acquire, maintain,…

What is a Business Model? Jonathan Poland

What is a Business Model?

A business model is a plan or framework that outlines how a business intends to generate revenue and profit. It…