archive

Random thoughts on
business and finance

Time to Volume Jonathan Poland

Time to Volume

Time to volume is a marketing metric that measures the time it takes for a new product to go from concept to launch and reach a significant level of sales or usage.

Cash Conversion Cycle Jonathan Poland

Cash Conversion Cycle

The cash conversion cycle (CCC) is a financial metric that measures the amount of time it takes for a company…

Bottleneck Jonathan Poland

Bottleneck

A bottleneck refers to a point of constriction or reduction in capacity that can limit productivity, efficiency, or speed. It…

Division of Labor Jonathan Poland

Division of Labor

The process of dividing work into specific roles, tasks, and steps is known as division of labor. This allows individuals…

Consumer Goods Jonathan Poland

Consumer Goods

Consumer goods are goods that are produced and purchased for personal or household use. These goods are typically consumed or…

Grand Strategy Jonathan Poland

Grand Strategy

A grand strategy is a comprehensive and long-term plan of action that encompasses all available options and resources in order…

Trademarks Jonathan Poland

Trademarks

Trademarks are used to identify and distinguish goods and services from those of others in the marketplace. Here’s what can…

Factor Market Jonathan Poland

Factor Market

The factor market, also known as the input market, is the market where the factors of production are bought and…

Overchoice Jonathan Poland

Overchoice

Overchoice, also known as the “paradox of choice,” is a phenomenon in which having too many options or choices can…

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Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

Prototyping Jonathan Poland

Prototyping

A prototype is a preliminary version of something that is used to test and refine an idea, design, process, technology,…

Thought Process Jonathan Poland

Thought Process

Thought is the mental process of perceiving, organizing, and interpreting information. It is the foundation of all higher cognitive functions,…

Project Management Skills Jonathan Poland

Project Management Skills

Project management skills are a combination of talents, knowledge, and experience that enable an individual to effectively plan and execute…

Puffery Jonathan Poland

Puffery

Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…

Job Titles Jonathan Poland

Job Titles

Job titles are brief labels that are used to describe the duties, goals, and expectations of a job. Some companies…

Data Security Jonathan Poland

Data Security

Data security is the practice of protecting data from unauthorized access, use, modification, destruction, or deletion. It is a key…

Strategic Direction Jonathan Poland

Strategic Direction

Strategic direction refers to the long-term vision and direction of an organization, and it serves as a guiding principle for…

Cost of Capital Jonathan Poland

Cost of Capital

The cost of capital is the required rate of return that a company must earn on its investments in order…