User Intent

User Intent

User Intent Jonathan Poland

User intent refers to the goal or objective that a person has in mind at a given moment. Modeling user intent can help improve user interfaces and services, such as search engines, and can also be useful in marketing efforts, such as conversion optimization. By understanding the intent behind a user’s actions, it is possible to provide more relevant and personalized experiences, leading to better user satisfaction and engagement. The following are examples.

Commercial
The user is looking to buy something or sign up for a service. For example, a search query such as “presents for Father’s Day.”

Commercial Research
A user is conducting research that is commercially relevant such as planning a project or business strategy. For example, “sales automation platforms.”

Problem Solving
A user has a problem they are trying to solve. For example, “computer feels hot and crashes.”

Personal Research
A user is conducting research out of personal interest that may lead to commercial relationships. For example, a fashion enthusiast is interested in what’s going on at fashion week and discovers an interesting new brand.

Media Research
A media creator such as a blogger or video producer is researching a topic that may lead to publicity for a brand, technology, topic or issue.

School Research
A student is doing research for a school project. For example a search query such as “the impact of technology on culture.”

Entertainment
The user is looking for entertainment. For example “cute funny cats.”

Learn More
Key Employees Jonathan Poland

Key Employees

Key employees, or key personnel, are individuals who possess unique skills, knowledge, or connections that make their prolonged absence or…

Operating Agreement Jonathan Poland

Operating Agreement

An LLC operating agreement is a legal document that outlines the rules and procedures for a limited liability company, including…

IT Operations Jonathan Poland

IT Operations

IT operations involves the delivery and management of information technology services, including the implementation of processes and systems to support…

Capitalist Realism Jonathan Poland

Capitalist Realism

Capitalist realism is the theory that capitalism is the only economic system that is realistically possible or viable. This term…

Sustainability Jonathan Poland

Sustainability

Business sustainability is the practice of conducting a business in a way that meets the needs of the present without…

Time to Volume Jonathan Poland

Time to Volume

Time to volume is a marketing metric that measures the time it takes for a new product to go from concept to launch and reach a significant level of sales or usage.

Cash Flow Statement Jonathan Poland

Cash Flow Statement

The cash flow statement is a financial statement that shows the inflows and outflows of cash for a company over…

Managing Expectations Jonathan Poland

Managing Expectations

Managing expectations is the practice of communicating information to prevent gaps between stakeholder perceptions and business realities. It is common…

External Risk Jonathan Poland

External Risk

An external risk is a type of risk that is outside of your control and cannot be influenced or managed…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Liquidity Risk Jonathan Poland

Liquidity Risk

Liquidity risk is the risk that a financial institution or company will not be able to meet its financial obligations…

White Labeling Jonathan Poland

White Labeling

White label refers to products or services that are produced and designed by one company specifically for the purpose of…

Cultural Norms Jonathan Poland

Cultural Norms

A cultural norm is a shared belief or behavior that is considered to be acceptable or appropriate within a particular…

What is Greenwashing? Jonathan Poland

What is Greenwashing?

Greenwashing refers to the act of making false or misleading claims about the environmental benefits of a product or company…

Product-as-a-Service Jonathan Poland

Product-as-a-Service

The Product-as-a-Service business model involves offering a service in areas that were traditionally sold as products. This model involves ongoing…

Contingency Planning Jonathan Poland

Contingency Planning

Contingency planning is a risk management strategy that involves developing alternative plans or strategies in case the primary plan is…

Contract Awards Calendar 150 150 Jonathan Poland

Contract Awards Calendar

Governments around the world typically follow a structured and organized process for awarding contracts to suppliers, contractors, and service providers.…

Social Capital Jonathan Poland

Social Capital

Social capital refers to the networks, norms, and trust within a society that facilitate cooperation and coordination. It is the…

Middlemen Jonathan Poland

Middlemen

A middleman is a person or organization that acts as an intermediary between a producer and a consumer. In a…